Wynn’s Red Card Loyalty Club Set for Rebrand as Wynn Rewards

Wynn Resorts says it will roll out a revamp of its loyalty club program on Dec. 21, 2020.

The casino’s Red Card will now be called Wynn Rewards.

Details are scant about how the rebranded loyalty club will differ from the existing one.

It seems the overhauled Wynn Rewards will have tiers, but we thought the Red Card already had tiers. We clearly don’t get out enough.

Wynn Rewards

Casino loyalty clubs in one sentence: Play more, get more stuff.

A teaser on the Twitters says, “The Rewards will be worth the wait. Red Card will soon become Wynn Rewards with more ways to earn Five-Star resort experiences, more rewards and more benefits.”

It’s likely the change to its loyalty club was sparked by challenges related to the company’s Encore Boston Harbor.

Results at that casino were hugely disappointing, even prior to the pandemic, and company leaders admitted it was due, in part, to the company’s lack of experience with regional casinos.

“High-frequency” markets, where locals visit often, are a very different animal than Wynn’s business in Las Vegas.

Encore Boston Harbor lost $34.1 million in the fourth quarter of 2019. The resort opened at a cost of $2.6 billion. Yeah, it’s awkward.

The fact is Wynn Resorts hasn’t had to market all that much before. Wynn and Encore are world-class destinations, and that “Five-Star” reputation does a lot of the heavy lifting on the marketing side.

Marketing Wynn and Encore is like marketing the iPhone. People just sort of show up.

Now, Wynn Resorts is rolling up its sleeves and getting into the grind of attracting grinders, discerning locals who need more perks to attract their gambling dollars.

The company has already reduced table minimums, made parking free and added more value-oriented fare at Encore Boston Harbor.

It’s worth noting parking at Wynn and Encore is free, too, and we wouldn’t get mad if these casinos reduced table minimums here, too.

More details about the new loyalty club program are expected on Dec. 1, 2020, so we’ll keep our eyes peeled. Which is a really creepy way of saying “be on alert,” but just go with it.

Update (12/2/20): Here are some details about the perks associated with the new Wynn Rewards.

Wynn Rewards

Aspirational perks up in here.

5 thoughts on “Wynn’s Red Card Loyalty Club Set for Rebrand as Wynn Rewards

  1. Boulder Steve

    They really cannot be serious about courting the locals until they start giving away coffee mugs..just earn 300 points 😂

  2. Mike Alexakis

    Much more than just reducing table minimums would be needed to attract locals, better video poker, affordable eating establishments, and more populist use of space currently occupied by designer high end stores selling five figure ladies handbags would be a decent start… Getting people to change their routines is a big challenge, Wynn is a very beautiful property that has relied on conventions and high rollers thus far, their expectations to feed the corporate trough through better penny slot player benefits reeks of a Hail Mary…

  3. Boulder Steve

    I don’t think any Strip casino will ever do meaningful local business. Locals don’t like going to the Strip..myself included

  4. Howard L Julien

    I think Wynn is making a very big mistake here. We have been with Wynn Resorts for over 25 years and our loyalty to Wynn is now being reduced to point play, just like every other casino. We live on the east coast and we visit at least 2 times per year. This is disheartening to us. We can spend our money elsewhere. We have been RFB for over 20 years and now we would have added expense in a hotel room and dining?
    We’ll find another venue!!


Leave a Reply

Your email address will not be published. Required fields are marked *