W Las Vegas Hoists Its Sign at SLS, Plus a Look Inside the Boutique Hotel

The digital marquee outside SLS Las Vegas has a new accessory, a massive letter W. Installation of the sign marks a big step toward the arrival of W Las Vegas, a boutique hotel-within-a-hotel at SLS.

Yes, it’s a little complicated.

W Las Vegas at SLS

Cue the Barry White music, it’s a love connection! (Millennial translation: These two are about to Netflix and chill.)

SLS Las Vegas, of course, is the resort that sits on the site that was previously home to the iconic Sahara casino.

W Las Vegas will take over one of the hotel towers at SLS, the 289-room Lux Tower, and will function as its own entity, including a separate entrance, lobby, meeting spaces and pool deck. Think Four Seasons at Mandalay Bay or Nobu at Caesars Palace. But less snooty.

W Las Vegas marquee

If this doesn’t pan out, M Resort could get a new sign on the cheap. We’ll wait.

Reservations can already be made for W Las Vegas, with stays starting Dec. 1, 2016. An official Grand Opening will follow in Feb. 2017.

W Las Vegas

The W weighs about 13,500 pounds, or slightly more after a visit to Cleo (one of the best restaurants in Las Vegas you haven’t been to yet).

The W Las Vegas sign is 25 feet tall, and hotel reps say its the “world’s biggest W sign.” With that claim, W Las Vegas is already in the spirit of Las Vegas! Everything in Sin City is the biggest or best or hottest. That’s just how we roll.

We have no idea if the W is the world’s biggest, but by comparison, the W in the nearby Westgate sign is a measly 20 feet, one inch tall.

In honor of the ceremonial hoisting of the W sign, we got a tour of the under-construction W Las Vegas, and here are few points of interest.

As mentioned, W Las Vegas will have its own porte cochere off of Paradise road, a block east of Las Vegas Boulevard. In the porte cochere area, we hear there will be a another large W, this one fashioned from 20,000 poker chips. That puppy’s likely to be a popular photo op.

W Las Vegas

This is the view from the porte cochere toward Paradise, mere feet from a monorail station.

Guests will enter the Living Room, a combination lobby, guest registration, lounge (complete with DJ booth) and VIP hang-out.

It’s already starting to take shape, and we appreciate W Las Vegas letting us snap some pics of the Living Room without its make-up on.

W Las Vegas Living Room

There are few things that give construction dudes more joy than taking their photo while interrupting their work.

Hotel reps are very excited about the fact the distance from the registration area to the hotel tower elevators is a mere 57 feet. Compare that to the quarter mile stroll required in many Strip casinos, and it could very well be a selling point.

Beyond the existing hotel tower, W Las Vegas will feature a newly-built structure, atop which will be the Wet rooftop pool. The other floors will be meeting and convention space (no additional guest rooms).

W Las Vegas

This new construction cost about $40 million, or about what Steve Wynn spends on dry cleaning each month.

Here’s a first peek at the Wet deck at W Las Vegas. They had us at “free-standing bar.”

W Las Vegas Wet deck

The Wet deck at W will be for hotel guests only, unless you know a guy. In Vegas, it’s important to know a guy.

W Las Vegas has big plans in store, and is sure to be a significant boost to the bottom line of SLS Las Vegas. SLS has a lot going on, but the opening of W Las Vegas is going to shake things up in a big, bountiful way.

W Las Vegas is part of the Marriott International family, which recently merged with Starwood Hotels & Resorts.

The sheer girth of the marketing clout of those companies means SLS is likely to experience a windfall. New guests at W Las Vegas, many part of the Marriott Rewards program, means more gamblers in the SLS casino and more business travelers taking advantage of meeting space and catering and food and beverage and retail offerings.

W Las Vegas

W Las Vegas has ample meeting and convention space. They should totally book a construction equipment convention first, so they don’t have to clear all this stuff out. This is why we write a blog rather than running a hotel.

While we don’t tend to care all that much about non-gaming hotels, W Las Vegas sits within the footprint of a casino resort, so we care a lot.

It sounds like the Lux rooms will remain essentially the same as they were under SLS Las Vegas management, but they’ll be “updated with a W touch,” according to a hotel rep.

In a freakish coincidence, the room names at W Las Vegas are an exact match of the words used to describe this blog’s lovemaking: Wonderful, Spectacular, Fabulous, Marvelous,
Mega, Wow and Extreme Wow.

We’re actually excited about the arrival of W, and not just because it’s going to help reverse the fortunes of SLS. They seem to be embracing Las Vegas, and have taken care to integrate Vegas culture into the theme and design of the hotel. We especially love the decorations inspired by the pyramid-shaped bumpers (some times called “alligator bumpers”) on craps tables.

W Las Vegas

Keep bringing the Vegas, W, and we’re all yours.

Enjoy more photos of the erecting of the W sign, dudes constructing things and another look inside the W Las Vegas hotel.

W Las Vegas Sign and Construction

[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee1.jpg]67420
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee2.jpg]48890
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee3.jpg]42620
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee4.jpg]39130
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee5.jpg]36740
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee6.jpg]34780
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee7.jpg]33120
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee8.jpg]31710
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee9.jpg]30300
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee10.jpg]29010
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee11.jpg]28000
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee12.jpg]26910
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee13.jpg]25990
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee14.jpg]25270
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee15.jpg]24400
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee16.jpg]23450
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee17.jpg]22680
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee18.jpg]21970
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee19.jpg]20860
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee20.jpg]20160
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee21.jpg]19400
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee22.jpg]18700
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee23.jpg]18230
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee24.jpg]17500
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee25.jpg]16970
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee26.jpg]16400
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee27.jpg]16100
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee28.jpg]15610
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee29.jpg]15070
[img src=https://vitalvegas.com/wp-content/flagallery/w-las-vegas-sign-and-construction/thumbs/thumbs_w_las_vegas_marquee30.jpg]14740


Share some Vegas. Share on FacebookTweet about this on TwitterPin on PinterestShare on Google+Share on RedditShare on StumbleUponEmail this to someone
  • Chuck in Richmond

    If they are taking over the LUX tower (which we stayed at in September) why are they building a second tower?

    • That structure isn’t a hotel tower, it’s the reception area, meeting spaces and the pool deck on top.

  • Oscar

    The dubya!

  • Hundley Fan

    I bet the W can match Four Season and Nobu snoot for snoot. The one near Westwood Village in L.A. is pretty damned snooty.

    • Didn’t know that! Not too familiar with the brand, so appreciate hearing more.