There Are Signs of Life at Alon Las Vegas

Things are happening at the site of the future Alon Las Vegas resort, and new signage now adorns the fence outside the project’s construction site.

Alon Las Vegas

And you thought you’d be able to carry out your sign installment duties in peace. Silly sign installment guys.

There have been rumblings of minor landscaping activity at the Alon site, but the new signs are the first real glimpse into what might be in store at the highly-anticipated resort.

Alon Las Vegas

Who has brass ones big enough to advertise “less service”? Alon, that’s who.

Alon, pronounced “AY-lawn,” sits on the site formerly occupied by the New Frontier, across from the Wynn and Encore, and between Fashion Show Mall and another project slowly taking shape, Resorts World.

Alon Las Vegas is being developed by Australian bajillionaire James Packer and his Crown Resorts (Crown gets a shout-out on the new signage).

Alon’s CEO is Andrew Pascal, a former bigwig at Wynn Resorts, and investment firm Oaktree Capital Management is also involved, although we were too busy to find out how, possibly due to our drinking and gambling duties. We’re pretty sure Oaktree Capital is bankrolling the project, though. How do you think bajillionaires get to be bajillionaires?

Alon Las Vegas

Alon Las Vegas. Less service, yes, but also less judging about plastic surgery and bralessness.™

Once plans for Alon were announced, it didn’t take long for the project to snatch up a metric ass-ton of Las Vegas talent, and not just because we are always looking for a reason to use the word “snatch.”

Alon grabbed Rob Oseland, for example, an all-around cool cat who was also the President and CEO of SLS Las Vegas. Another big hiring coup for Alon was Wynn nightlife sensation, Jesse Waits.

Alon Las Vegas

Alon Las Vegas. Leave your preconceptions at home, like the one about ruffies being just a guy thing.™

Alon Las Vegas will presumably have two hotel towers, a VIP and resort tower. There will also be a 126,000-square-foot water feature. There will also be a nightclub, a performance venue, movie theater, spa and meeting space.

Oh, and there will also be a “botanical chapel,” which we can only assume will be a place for exotic plants to drunkenly make legally-binding mistakes they’ll regret for the rest of their lives.

Alon Las Vegas

Alon Las Vegas. So flush with cash, we splurged on a macron over our “a” rather than one of those lame umlauts.™

The seemingly stock clip-art now outside Alon is a tad ambiguous in terms of illustrating a vision for the resort, but relax, the project has a very concrete concept in mind. Here’s proof: “Central to our vision for the resort is the careful consideration, creative exploration, detailed definition, and uncompromising execution of the resort experience,” says Andrew Pascal.

So, in layperson terms, “We actually have no clue what Alon is going to be this early in the process, but it’s going to kick ass, so maybe just back up off us, cupcake.” Or something along those lines.

Alon Las Vegas

Alon Las Vegas. Where anorexia isn’t a diagnosis, it’s a badge of honor.™

Given the line-up of talent being assembled at Alon Las Vegas, and the whopping $4 billion it will cost to build, anticipation is at an all-time high.

We love Las Vegas newness, and we can’t wait to learn more about the secretive project in the months to come.

Alon Las Vegas

Here’s a peek over the fence at Alon, looking toward Resorts World. That’s a lot of empty lot.

Alon Las Vegas is expected to open in mid-2018. This blog expects to breach the resort’s security sometime in late 2017.

Update (12/10/15): It’s being reported investor interest in Alon Las Vegas is “diminishing.” Yikes! Read more.

Alon Las Vegas

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  • Bouldersteve

    I think the Alon will be built before Resorts World project..if it ever does happen.

    • Hard to tell with these projects, but you could be right!

      • Graham Moody

        For me it’s a hard one to call, but they’re both really exciting. I know some are skeptical (understandably after some of the disasters and near disaster of recent years, FB anyone?), but I think RW will deliver.

        I know Genting don’t have much of a presence in the States yet but by quantity they’re the biggest casino operator in the UK now (somewhere around the 50 mark I believe), and they’ve just opened the first vaguely Vegas style resort (a RW) here this year. Don’t get me wrong, it’s nothing at all like a Vegas resort, but it’s the closest thing we have so far.

        Except it’s in Birmingham. I don’t know what Birmingham, AL is like but if it’s anything like Birmingham, England, it’s not a place you get excited about going to, RW or no RW (unless it’s for the cricket, but anyway).

        They do have much bigger resorts scattered through Asia though, and they’re a huge player there with a lot of cash behind them and about $4bn in revenue.

        So to me there’s no concern that RW won’t get built, I just think they’re not making a noise about it right now. Probably because they’re Malaysian and that’s not the Malaysian style.

        Anyway I don’t care which gets done first, as long as they both get done and hopefully in 2018. That is going to be a very exciting time in LV!

  • Graham Moody

    I actually quite like the artwork. You reckon clip-art? They wouldn’t, surely?!

    Mind you with that name/logo lameness going on, maybe they would…

    Do you think they’ll have A Lawn by the pool with deckchairs and tennis and croquet and Pimms?

    By the way, what’s with the guy in uniform telling everyone at the pool to be quiet?

  • Mako10

    To put it in perspective, its gonna have half as many rooms as Wynn across the street…not Wynn AND Encore…JUST the Wynn tower(1100 vs 2700 rooms), but it will cost almost twice as much as Wynn cost to build. Forget RW, THIS is gonna be spectacular….hopefully. From the artwork im hoping for an even more impressive cosmopolitan-style/sexy place. Should be exciting.

  • Jonesy55

    Yup, that is a whole lot of empty space. As a regular visitor, I’ve been interested in all things Vegas for years. I’m thinking in three years there’s still gonna be a lot of empty space. Hope I’m really wrong.
    Love your blog. Informative and humorous.

  • Rooster

    Wow. They removed all the dead trees. Always wondered when that would happen (and who let them die off in the first place).

  • Misslaydj

    This is exciting!!! Love all things Vegas esp new construction. More to the north end.

  • detroit1051

    If I’m not anorexic, will Alon let me in?