Rio to Be Remodeled, Towers Will Get Hyatt Brands

The new owner of Rio casino, Dreamscape, is partnering with Hyatt Hotels, and the underwhelm is palpable.

Dreamscape announced it signed a deal with Hyatt that involves a major renovation as well as rebranding its hotel towers, but the resort will keep the Rio name.

Rio Las Vegas casino

Rio is tired of being everyone’s punching bag. We could also have ended that sentence with “tired.”

Dreamscape acquired Rio from Caesars Entertainment for $516.3 million in December 2019.

One hotel tower, presumably Masquerade Tower, will have 1,501 rooms and be rebranded Hyatt Regency.

Beyond that, Rio will be rebranded into “multiple Hyatt full-service brand flags.”

There are a metric hell-ton of Hyatt brands to choose from for a rebrand.

So, it’s a lot like what’s happening at Resorts World, with three “flags” operating under one umbrella. In the case of Resorts World, it’s three Hilton brands: Hilton, Conrad and Crockfords.

Cosmo has Marriott. Virgin has Hilton. All the cool kids are doing it.

Rio Las Vegas sign

Whatever you do, Dreamscape, don’t muck with the sign. Unless you’re fixing it, then muck away.

On the bright side, the resort’s “revitalization” will include all public spaces, including the casino, retail, bars and restaurants, spa and pool complex.

The renovation and rebrands will happen in phases.

It’s been painful to watch the slow decline of Rio. Dreamscape’s plans at least provide a glimmer of hope the resort could be a thing again.

Still, one need only look across the street to Palms to see where big investments and plans have failed to pan out. Palms has yet to reopen since closing in March 2020, and our sources say it won’t reopen again under its current ownership, Station Casinos.

Carnival World Buffet

For a time, this was the bomb. Or just bomb. We are a blog, not an Urban Dictionary.

Off-Strip resorts are a tricky business, and it remains to be seen if Dreamscape’s plans are, indeed, its plans (so many juicy rumors), and whether those dreams fulfilled could mean a chance at success for our beloved and beleaguered Rio.

For now, we’re reserving judgment on where all this could go. At least until Dreamscape removes the apostrophe in “Caesar’s Palace” on its Web site. They might have deep pockets, but they have a lot to learn about Las Vegas. We’ll wait.

6 thoughts on “Rio to Be Remodeled, Towers Will Get Hyatt Brands

  1. Jesus V

    Apparently Fox59 in Indianapolis said Rio was going to change its name but they could be wrong i mean there in Indianapolis

    Reply
  2. William Wingo

    The Rio’s outside is mostly dead fluorescent tubes and peeling faded paint; and internet reports suggest similar conditions inside [1].
    The non-physical conditions also have some catching up to do. We played in a not-too-bad (non-WSOP) poker tournament there about two years ago; but the rest of the gaming was a pass. And when and if WSOP returns, odds are it will be somewhere else.
    Dreamscape/Hyatt isn’t likely to change that. The Rio could still go the way of Landmark, Riviera, Sahara/SLS, Lucky Dragon, Mint/Binion’s tower, or even FontaineDrew.

    1. https://www.youtube.com/watch?v=xD5oX7B7MA8

    Reply
  3. Mike H

    I agree with W Wingo…it looked terrible and really did not have a great draw. I also feel when they Rio stopped running the shuttle from Harrah’s that was the beginning of it’s end. It’s a fair walk and with “nothing at the end of the rainbow” why make the effort.
    I never want to any casino fail, and hope they can turn it around, but something as simple as a shuttle could help.

    As always you are doing a great job Scott! Thanks!!

    Reply
  4. Vice

    It was once one of my favorites and I’ve had more VP Royal Flushes there than anywhere else. On a recent visit around 11AM on a Wednesday in February, I counted 10 folks in the entire casino.

    Reply
  5. Chad Rodick

    Just tear down the property and use it for allegiant stadium parking. It would be smarter and allegiant doesn’t have to worry about complaints of no one to park once games can happen in person

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *