The iconic Monte Carlo will be the next Las Vegas resort to undergo a name change and rebrand.
Just as Bill’s Gamblin’ Hall became The Cromwell, Imperial Palace became The Quad (and now The Linq) and The Hotel at Mandalay Bay became Delano Las Vegas, Monte Carlo will soon bear a shiny new name.
The Monte Carlo’s rebrand comes at a time of major change in the resort’s neighborhood. An influx of new construction has resulted in an appealing new pedestrian promenade, and a new sports and concert arena behind New York-New York is expected to be a huge draw to what could ultimately become the new “center” of the Las Vegas Strip, in direct competition with The Linq shopping promenade across from Caesars Palace.
Recently, Monte Carlo has added some great new dining additions, including Yusho Japanese Grill & Noodle House, 800 Degrees Pizza and Double Barrel Roadhouse. Read more.
The Monte Carlo’s new name is a closely-held secret, but the name change will be accompanied by renovations to the hotel’s nearly 3,000 rooms.
The Monte Carlo is owned by MGM Resorts, opened on June 21, 1996, and is home to an entertainment fixture on The Strip, Blue Man Group.
Rumor has it MGM Resorts would like to convert its Blue Man Group theater into a venue for concerts (like The Colosseum at Caesars Palace or Axis Theater at Planet Hollywood, with big-name residencies), so don’t be surprised if Blue Man Group is out of the picture by the time the Monte Carlo rebrand happens.
Atop Monte Carlo is Hotel32, is an ultra-luxury boutique hotel.
Bonus Monte Carlo trivia: In the movie, “Dodgeball: A True Underdog Story,” the heroes of the film stay at Monte Carlo during the dodgeball championships in Las Vegas.
Speaking of luxury, don’t be surprised if the Monte Carlo’s rebrand sends the hotel in a more upscale direction.
Expect to hear more about the Monte Carlo’s rebrand in the months to come. These are some exciting times in Las Vegas, and we can’t wait to see what’s next.
Update (6/3/16): We’re pleased to report our story about Monte Carlo changing its name had legs! On June 3, 2016, MGM Resorts announced Monte Carlo will change its name to Park MGM. The hotel’s boutique hotel, Hotel 32, will be renamed NoMad Las Vegas. Read more about the new name of Monte Carlo.