“Love” at Mirage Opens Up Rehearsals to Boost Ticket Sales

Update (8/9/17): “The Beatles Love” is no longer offering open rehearsals. They’ve been replaced with a “Magical Technical Tour,” an open house presentation showcasing the production’s technology. The events take place every Saturday from 1:00 p.m. to 1:30 p.m. It’s free and open to the public.

Update (4/21/18): As of May 4, 2018, the “Magical Technical Tour” happens each Friday at 1:00 p.m.

Cirque du Soleil shows have dominated the entertainment scene in Las Vegas for such a long time, it’s easy to forget they actually require marketing to fill seats.

Recently, “Mystere” at Treasure Island (rumored to be struggling, and some suggest its
time on The Strip may be coming to an end, but a PR rep for the show says the show “will not be coming to an end anytime in the foreseeable future”) began allowing guests to attend rehearsals.

We loved our visit, and there’s no denying Cirque has an eye for some of the most talented
performers and athletes in the world.

Mystere Las Vegas

“Mystere,” without its makeup on.

Similarly, “Ka” at MGM Grand has experimented with giving guests behind-the-scenes access
with a weekly open house.

Again, it’s an incredible opportunity to see the work and talent that goes into these
unforgettable shows.

Granted, it’s a little difficult to remember which Cirque show is which, but we’ve got you covered.

Ka theater

We could sort of just sit and look at the “Ka” theater itself for an hour and feel entertained.

Now, “Love” at Mirage is following suit. “Love” will let guests get a free peek at
rehearsals starting Oct. 14, 2016. The rehearsals are open to guests of all ages.

Open rehearsals will happen each Friday, 4:15 p.m. to 4:45 p.m. and Sundays, 3:00 p.m. to 3:30 p.m.

Beatles Love Mirage

“Love.” Rumored to be all you need.

The show notes these open rehearsals are subject to cancellation, and it’s recommended
guests call the show’s box office (702.792.7735) to confirm they’re happening on a given

We love the idea of giving guests a glimpse into the weird, wonderful world that is Cirque. Open houses and rehearsals help raise awareness about the shows, and in turn, increased ticket sales shore up the bottom line. That’s especially important now that so many of the expensive production shows in Las Vegas are receiving scrutiny about their profitability, and several have closed because of soft ticket sales.

In a fun twist, Cirque’s most brilliant marketing move yet may have been to use some kind of mind control on the Venetian, a competing resort just across the street from the Mirage, to help advertise “Love.” The Venetian recently installed a massive “Love” statue by artist Laura Kimpton in its atrium area. The “Love” art installation was previously on display at the Life is Beautiful music festival.

Love statue Venetian

We are not making this up. Genius!

So, check out the open rehearsals at “Love.”

More fun, free things to do in Las Vegas? We’ll drink to that! Technically, we’ll drink to just about anything, but let’s not get bogged down in details.

4 thoughts on ““Love” at Mirage Opens Up Rehearsals to Boost Ticket Sales

  1. Photoncounter

    So, pay to park just to see a free rehearsal? Wonder if they are offering those overpriced drinks in the lobby too?

    I have many better things to do. I did enjoy seeing the show, twice, over the past ten years but I feel no need to see it, or any other CDS show, again.

      1. Photoncounter

        I know but the whole MGM parking issue really torques me off. I understand they built a huge arena in the NYNY/MC parking lot and I could see paying for parking on event nights. Even at the new garage at Excalibur. What does that have to do with a property two miles away?

        This has been hashed out before, I would have been exempt as a Platinum but it put me over the edge: I quit playing. Anywhere. Happier now. I just take every opportunity to rub it in.

        Prediction: Blue Man Group closes in 2017, followed by Mystere. People are voting their wallets.


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