The love affair between Las Vegas casinos and Asian gamblers has been well-documented.
For example, Chinese travelers stay longer in Las Vegas than other international gamblers and when they’re here, they spend more (about $3,200 per person, per trip). Recently, the Bellagio even went so far as to mount a multi-million dollar theatrical production to woo Asian tourists.
Now, a Las Vegas strip club has made an ingenious move to attract Asian customers. Little Darlings, an all-nude strip club just off The Strip, has altered its name (or at least its signage) to appeal to Chinese tourists.
Las Vegas seems to have an insatiable appetite for big spenders from Asia, so this move by Little Darlings comes as no surprise to seasoned Sin City observers.
The jury’s still out about whether Little Darlings plans to permanently change its name to “Little Lings,” and some question whether such blatant marketing gimmicks will have their intended effect.
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