Downtown’s Life is Beautiful music festival has revealed its 2021 line-up.
You remember music festivals. They’re back, finally.
Life is Beautiful happens Sep. 17-19, 2021.
Festival organizers have put together a diverse line-up of more than 60 artists, several of whom we recognize. Admittedly, we aren’t exactly the festival’s target demo.
Life is Beautiful’s line-up is touted as “transcending genres and generations.”
Top draws include Billie Eilish, Green Day, Tame Impala, A $AP Rocky, Illenium and others.
The line-up also includes Haim, Young Thug, Glass Animals, Fisher, St. Vincent, 6lack, Modest Mouse, Dillon Francis, Ludacris, Don Toliver, Lany, Brittany Howard, San Holo, J.I.D, Surfaces, Gorgon City, Earthgang, Death From Above 1979, All Time Low, Ekali, Purity Ring, Ashnikko, Shaed, Trevor Daniel, Drama, Cash Cash, Surf Mesa, Still Woozy, Noah Cyrus, Caamp, Yaeji, CloZee, Shiba San, Lost Frequencies, Emotional Oranges, Joel Corry, Remi Wolf, Celeste, Half Alive, Jamila Woods, White Reaper, Slenderbodies, Bia, Lsdream, Notd, Ant Clemons, Mob Rich, Amy Allen, Evan Giia, ford., The Backseat Lovers, Sir Chloe, Teddy Swims, Brijean, PoorStacy, Ekoh, Midnight Kids and Monoky.
Yes, it took us 20 minutes to fix all the random capitalization and self-indulgent stylistic nonsense in these artist and band names. You’re welcome.
Life is Beautiful got its start in 2013 and immediately made a splash in downtown Las Vegas, despite the festival losing money for several years (as they pretty much all do in the beginning).
The festival reportedly lost $10 million in its first three years of existence.
Organizers managed to lower costs (by booking less expensive bands) and increase sponsorship deals, so the festival is back despite questions related to the COVID-19 crisis.
LiB’s Sept. 17-19 timeframe gives the festival a bit more distance from the pandemic than EDC (Electric Daisy Carnival) scheduled for May 21-23, 2021. There’s a good deal of skepticism about whether EDC will be able to stick to those dates.
Some were concerned about the future of Life is Beautiful following the death of former Zappos CEO Tony Hsieh.
Hsieh was an investor in Life is Beautiful, along with Insomniac CEO Pasquale Rotella (owner of EDC).
Wendoh Media owns 50 percent stake in Life is Beautiful. Wendoh was founded by Justin Weniger and Ryan Douherty, the indefatigable force behind a number of downtown venues like
Commonwealth, Park on Fremont, Discopussy and Lucky Day. He also has a sweet bar at Area 15, Oddwood.
Life is Beautiful tickets can be purchased at LifeisBeautiful.com starting March 12.
General Admission 3-day tickets are $330; VIP 3-day tickets are $685; VIP+ 3-day tickets cost $1,495; and All-In 3-day tickets will be available for $2,995.
Life is Beautiful is billed as more than just a music festival. Organizers say it “exists to build a more beautiful world, to shift perspectives and create feelings of satisfaction and well-being.”
Given the past year, delivering upon any of those noble goals makes Life is Beautiful worth the price of admission.
Because we could all use a reminder life is, actually, beautiful.
Bonus: We finally get to share our love of music with other human beings again.