Confirming a story we first shared nearly a year ago, Stratosphere has officially announced it will be rebranded to The Strat Hotel, Casino and Skypod.
We’ll give you a minute on the whole “Skypod” thing.
Out with the old, in with the thing we’ve been calling it for some time now.
While people have been calling Stratosphere “The Strat” for some time, the whole “Skypod” thing could take some getting used to.
While a news release from Golden Entertainment, owners of The Strat, says the resort will “begin its transition to The Strat” on Feb. 3, 2019, the rebrand has actually been underway for some time.
Although, the changes have been subtle.
Like the massive “Strat” in the hotel’s revamped porte cochere.
The Strat telegraphed its rebrand a little.
Golden Entertainment bought Stratosphere in late 2017. Renovations of the hotel-casino began in mid-2018.
One of the more visible changes was the replacement of the casino’s high limit slot room with a Starbucks.
That’s a strong statement, either about the state of The Strat’s casino or the direction of Las Vegas casinos. Let’s just go with it being a statement about coffee.
We don’t get it, but we’ve literally never had coffee. It’s funky.
In Nov. 2018, Strat closed its Roxy’s Diner, replacing it with the Strat Cafe and Wok.
Roxy’s went from annoying (servers sang ’50s songs) to bland, but at least an effort was made to change up the dining offerings.
Everything in Las Vegas should pretty much have “Wok” slapped on the end of it.
Here’s a peek inside the Strat Cafe.
De-theming is a thing.
A nice addition to the Strat’s restaurant line-up is the addition of 108 Eats on the hotel’s Observation Deck.
Nothing fancy, but guaranteed to hit the spot.
We stopped by right away because the grab-and-go restaurant is from the same chef behind downtown’s Esther’s Kitchen. 108 Eats doesn’t disappoint. The sandwiches and paninis are top-notch.
We also just like saying the word “panini.”
So much better than it has to be.
There’s also a Froot Loops ice cream. That tastes exactly like Froot Loops. Well worth a visit when you’re checking out the view from the hotel’s 108th floor.
Don’t forget: There’s a fee to visit the Observation Deck, but just tell them you’re going to the lounge. You’ll want to take advantage of the happy hour, anyway, but your elevator ride will be free.
There’s more on tap at Stratosphere.
At the moment, The Strat is straddling its current and future name.
The resort will introduce Blvd. & Main Taphouse in 2019. Here’s a rendering.
We trust “Blvd.” refers to Las Vegas Blvd. “Main” refers to Main Street. Strat is at the intersection of these streets. Hey, this isn’t rocket science.
Here’s another Blvd. & Main Tavern rendering, because you can never have too many renderings.
We’re going to put that whole “you can never have too many renderings” thing to the test.
All right, just one more.
We love new.
Also in the mix will be a new View Lounge overlooking the casino floor and a fully remodeled race and sports book, which construction walls are already teasing.
Are we the only one who thinks this “Rising Soon” tagline is a little awkward given The Strat is the most prominent phallic object in Las Vegas?
Here’s a look at what’s the come at the race and sports book at The Strat.
Nice photo bomb, golf dude.
Here’s a rendering for the View Lounge.
The rendering person at The Strat has been really busy.
Blvd. & Main Taphouse and View Lounge will be located on the northwest corner of the casino, basically at the bottom of the escalators as you enter from the self-parking garage.
Oh, and parking is still free at The Strat.
Another new addition will be 108 Drinks, a sister venue to 108 Eats. Rendering alert!
We were voting for 108 Dranks, but this will do.
Also in the works is a Links Lounge, a partnership with Aristocrat Technologies.
The lounge will offer Aristocrat’s popular “Link” slot machine series, including Lighting Link, Dragon Link and Liberty Link.
Here’s a fun Easter egg. All the custom videos featuring The Strat contain something gold in honor of the resort owner, Golden Entertainment. We thought it was a faulty pixel. Hey, we can’t be right about everything.
Also new in 2019 will be a new loyalty program, True Rewards. The Strat will be the first Golden Entertainment venue to roll out the new program.
True Rewards will also be available at 130 venues operated by Golden, including about 60 PT’s pubs and several casinos in Las Vegas (Arizona Charlie’s), Laughlin (Aquarius, Colorado Belle, Edgewater), Pahrump and Maryland. Learn more.
These adorable tier names, though!
So, about the “Skypod” in The Strat Hotel, Casino and Skypod.
It’s a little unclear why Strat would need to carve off the top of its tower with a different brand, but given the financial success of its thrill rides, it makes sense to try and make the most of those offerings.
Translation: The thrill rides at Strat print money.
In fact, we wouldn’t be surprised if the thrill rides at Strat make more than its casino, just as the restaurants at SLS make more than its gambling operation.
The “Skypod” refers to anything at the top of the Strat’s tower, including the revolving Top of the World restaurant (a must-do in Vegas), 107 SkyLounge and the thrill rides: Sky Jump, Big Shot, Insanity and X-Scream.
We’ve heard rumblings of other thrill rides in the works for the Strat, but there have been no official confirmations to-date.
Buzz about The Strat’s name change has ranged from “We already call it that” to “When I hear ‘pod’ I think of ‘Invasion of the Body Snatchers'” to “The guitar people aren’t going to be happy abou this.”
“Strat” is a common way to refer to Fender Stratocaster guitars, of course.
We added you to Wikipedia’s disambiguation page, Strat. You’re welcome.
The Strat uses all caps in its new name. Please don’t. It will just encourage them.
Props to The Strat for its refresh. We’re always up for new things to see and do, and look forward to seeing what’s next.
We’ll be by to get a Strat-branded chip for our collection, too.
Here’s the latest from The Strat, including even more renderings!
Update (2/3/19): Tipster Jim C. shares Fellini’s Ristorante Italiano will close at The Strat in April 2019. No word about what might replace it.