Las Vegas visitors are fed up with unscrupulous taxi practices and aren’t going to take it any more.
Recent numbers released by the Nevada Taxicab Authority show taxi trips are down a whopping 19.2% year-over-year (November 2015 to November 2016).
That’s a drop of of more than 4.2 million riders, many looking to avoid price gouging and “long-hauling” (taking riders to their destination via longer, more expensive routes) by using rideshare services Lyft and Uber.
Taxi companies also say yearly revenue is down 13% since October of 2015.
While many taxi drivers operate ethically, a few bad apples have undermined trust in the Sin City taxi industry.
One example of an awful business practice on the part of taxis is a $3 fee for using a credit card to pay one’s fare. An audit claimed taxi companies overcharged riders $47 million in one year with gratuitous fees. Read more.
The arrival of Lyft and Uber in Las Vegas has shaken up a decades-old monopoly, and the taxi industry is scrambling to make sense of the skyrocketing demand for “convenient” and “reasonably-priced” transportation.
Here’s to the continued success of Lyft and Uber in Las Vegas. When Lyft and Uber win, we all win.
Now’s a great time for cab companies to take a long, hard look at the way they do business. Rather than deflecting or blaming, it’s time to institute change and rehabilitate their badly tarnished image. It’s time to get a clue and transform the taxi culture of greed and being tone deaf to the needs of customers.
In Las Vegas, evolution isn’t optional, it’s essential to survival.