Everything You Need to Know About the $100 Million Kind Heaven at Linq Promenade

Caesars Entertainment, Jane’s Addiction front man Perry Farrell and other collaborators have announced an ambitious, $100 million project for the Linq promenade on the Las Vegas Strip, Kind Heaven.

Since we know how you like to skim, we’re going to cut through the WTF and sum the project up in a way its development team and other publications have not: In English.

Kind Heaven is an Asian-themed walk-through attraction with music festival roots.

Don’t say we never did anything for you.

Kind Heaven Las Vegas

Prediction: Best-selling item in the Kind Heaven gift shop will be mosquito repellent.

Yes, it’s a bit more complicated than that, but that’s the essence of Kind Heaven. The details range from breathtakingly original to laughably absurd.

Kind Heaven is a little bit theme park, a little bit interactive theater, all wildly original for Las Vegas, and the entire concept is based upon a dream. More on that in a moment.

The intention is for Kind Heaven to be a unique experience, and from what’s been shared, it could actually end up being just that. It could also be a colossal disaster, which is part of what makes it so exciting.

Let’s dive into this whimsically weird attraction set to open in 2019 in Las Vegas.

Kind Heaven Las Vegas

Kind Heaven’s logo features a number of symbols, all of which have growths which should probably be looked at by a physician.

The project is being put together by a powerhouse team of creative minds and Caesars Entertainment. That may have come out wrong.

Aside from Perry Farrell (founder of the Lollapalooza music festival), there’s also Cary Granat, co-founder and CEO of Immersive Artistry. Granat is also the former CEO of Walden Media (which produced the “Chronicles of Narnia” film series) and was formerly the president of Miramax.

Also on the team is visual effects pioneer, Ed Jones. Jones was involved with blockbuster films like “The Empire Strikes Back,” “Indiana Jones” and “E.T.” He’s the president of Immersive Artistry.

So, there are some creative minds at work on the Kind Heaven project.

The driving force, though, is Perry Farrell. He’s the one whose dream inspired Kind Heaven.

Farrell says that in his dream, he “descended upon an imaginary city from the sky and watched a girl pickpocket someone who was passed out on the street.”

It takes a true visionary to have a dream and say, “That’s a $100 million idea right there!”

Whores book cover

Let us introduce you to Perry Farrell, the man once voted “Least Likely to Ever Work With Caesars Entertainment, Ever.”

From there, back in 2014, Farrell tried to develop an “EDM-driven immersive theatrical production” called “Kind Heaven.” That show, which was intended for Las Vegas, never became a reality, but the Kind Heaven dream apparently lived on. Read more in Rolling Stone.

The specifics of Kind Heaven aren’t easy to pin down, but that’s probably because its developers haven’t quite sorted everything out yet.

What we do know is Kind Heaven will be located at the Linq promenade shopping center. The pedestrian mall is anchored by the world’s tallest Ferris wheel, the High Roller. And In N Out.

Kind Heaven will cover a whopping 100,000 square feet of space with 40 food stations and bars. Hint: That’s a lot.

Kind Heaven Las Vegas

Bonus points if your first thought was “Blade Runner”!

Kind Heaven will “transport visitors to Southeast Asia” via a “virtual train” and is set to feature holographic special effects, streetscapes and holy temples in Thailand, Vietnam, Nepal and Hong Kong.

According to Cary Granat, the venue will feature music from 130 artists on five stages. Hey, we said it’s whimsical.

Farrell will curate the “audio soundscape” for Kind Heaven, because why would you ever want to just call something what it is? This is art, that’s why.

Kind Heaven Las Vegas

When “Jubilee” opened in Las Vegas, there was a worldwide rhinestone shortage. With Kind Heaven, look forward to a worldwide monk robe shortage.

Kind Heaven will be family-friendly by day and adults-only at night. According to Farrell, the adults-only part will presumably include “street walkers, nightclubs and sake bombs.”

We’ll see how much of that makes it through Caesars Entertainment’s notoriously stifling review and approval process.

Perry Farrell has provided some of the most vivid (and confounding) descriptions of the attraction.

He told Billboard, “You’re basically walking through a 90-minute show routed in mythology and original content. When you’re within the complex, you’re free to roam around and discover hidden alleyways, visit nightclubs and eat from Hong Kong-style street food vendors. There will be improvisational actors, musicians, acrobats and comedians, combining elements of sensuality and espionage into an experience that will be a first of its kind.”

Think Fremont Street Experience, but rather than downtown’s casino “theme,” an Asian one.

No, really.

Live musical performances on multiple stages (three on Fremont Street, five at Kind Heaven), street performers, bars and restaurants, roaming and exploring, sensuality and immersion.

Oh, and let’s not forget, ziplines. Caesars Entertainment announced its Fly Linq project back in November 2017.

You think we’re kidding about Fremont Street being the inspiration for Kind Heaven? They even included a vagrant in their rendering!

Kind Heaven Las Vegas

Not happening. Unlike Fremont Street, Linq promenade is private property.

Full disclosure: We work in digital marketing at Fremont Street Experience, and worked in marketing at Caesars Entertainment as well back in the day. Our opinions are obviously our own, and God, we feel old.

Here are some other notable features of the Kind Heaven attraction:

googie Kind Heaven is specifically intended to appeal to Millennials.

googie It will be cashless. Our first experience with a similar cashless system was at Rock in Rio USA, the music festival held at the Las Vegas Festival Grounds across from SLS Las Vegas. Event organizers love RFID wristband payment systems because they help avoid employee theft and there’s a windfall from the “breakage.” Read more.

googie The attraction will accept digital currencies like Bitcoin.

googie It will feature “wearable tech.”

googie The exact location of Kind Heaven isn’t entirely clear at this juncture, but it’s likely to span the space between Flamingo and the Linq hotel.

googie The attraction will be open to people of all ages from 11:00 a.m. to 5:00 p.m., close for three hours and re-open for those 21 and older.

googie The venue will have a “Dynamo” stage with a capacity of 1,000 people for concerts.

googie Objects inside the attraction will have RFID tags, and everything will be for sale. Well, almost everything. Farrell says, “Everything that you see, except for my wife, is for sale.”

Kind Heaven Las Vegas bar

Fun game! See if you can spot the drama. Answer below.

googie There may be holographic porn. Farrell says he’d like to have a holographic porn of himself. We are not making this up. Read more.

googie The venue will feature virtual monkeys that wrestle each other, robotic chickens and 20-foot snake. Guests will presumably be able to wager on the matches.

googie It will take 18 months of construction.

googie Kind Heaven will create 200 construction jobs.

googie The attraction will employ 670, exclusive of the holographic monkeys.

Kind Heaven Las Vegas

“Honey, she’s a friend from work!”

There have been conflicting reports about how many stories Kind Heaven will take up, ranging from three to five to seven.

Specifics of three levels of Kind Heaven have been shared, though.

Level one is a night market. On this level, at a bar called The Dispensary, guests will be able to order feelings. That is absolutely not a typo. We trust one of the feelings will be “WTF?”

Level two is The Forest, with lost temples and cities, tree houses and lush vegetation. Millennials love their vegetation lush.

Level three is The Sanctuary. This level will be above the Vortex (that colorful, tornado shaped structure at Linq hotel). This area is likely to feature EDM.

And more drama!

Kind Heaven Las Vegas

Matt Goss’ girlfriend is not pleased.

And while we’re on the subject, Matt Goss is everywhere at Kind Heaven. Remember that rendering of “The Forest”?

Kind Heaven

The one thing we know for sure about Kind Heaven is Matt Goss is getting a lot of tail.

Yep, Matt Goss and friends.

Kind Heaven

There’s a small chance this isn’t actually Matt Goss. Would it kill you to just play along, or at least pretend you know who Matt Goss is?

As we’re taking a closer look at the Kind Heaven renderings, we would like to also point out there’s more drama lurking in the forest image.

Kind Heaven Linq

You were so busy worrying about Matt Goss, you didn’t notice this situation developing nearby.

And don’t get us started about what else is going on in The Forest!

The jealous confrontation in the bar has apparently resulted in the scorned woman having her leg amputated!

Kind Heaven Linq

When they said there would be danger at Kind Heaven, they weren’t kidding.

That just about covers what we know about Kind Heaven, and we’re exhausted.

So, can a $100 million, Asian-themed attraction based upon a dream thrive on the Las Vegas Strip? We hope so.

Doesn’t Disneyland feels like a dream made real? Come to think of it, doesn’t Las Vegas?

We’ve heard convincing arguments from industry insiders saying Kind Heaven is set to be the biggest game-changing success in the history of Las Vegas. We’ve heard equally compelling arguments Kind Heaven will be the biggest flop in the history of Las Vegas.

Here’s what we think.

Casinos are scrambling to draw the next generation of Las Vegas visitors. Skill-based slot machines, cornhole and eSports are feeble, fruitless attempts at doing so.

With Kind Heaven, Caesars Entertainment is being bold and Las Vegas was built on audacity.

Here’s hoping the dream that is Kind Heaven pays off, because when bold wagers come through in Las Vegas, we all win.

38 thoughts on “Everything You Need to Know About the $100 Million Kind Heaven at Linq Promenade

  1. Coop

    I think you did your best to explain this. But WTF is right? I am growing more concerned with each Vegas story that they are not wanting me (middle age working white guy with no kids) to visit anymore. Families, Asians and Millennials only. Bummer.

    Reply
  2. Wayne Savage

    If it was a concept for inside the centre of a casino (just like the Bellagio gardens) to attract foot traffic, I would more understand, with real themed shops and eateries it would be interesting. But a walk through type non ride? Sorry but not interesting enough.

    Reply
  3. overloadinco

    I’m trying to think of the from the revenue side. A Sporting Event / concert is an attraction. You pay to get in, and you pay for food and goods. The entertainment is free inside. Same with a theme park. So, with this idea, what’s the entertainment that will keep people there to spend money?
    Wayne mentioning a Casino is interesting. It used to be that attracting and keeping people at a casino would equate to people gambling at that casino.
    If it’s a theme park without rides, does that make it a mall?

    Reply
  4. Fenix Alexander

    Not to be disrespectful, but everyone in the comments are well outside of the demographic here. Of course you aren’t compelled by it, that’s partly by design.

    Reply
    1. FYMYAWF

      Age is not a mindset. I like to think I’m plugged into what younger generations think is “cool” and this is still a whopping plate of WTF no matter how old you are (or think you are). Perry Farrell is 58, how is he supposed to be so plugged into what earlier demographics want?

      I don’t see ANY generation lining up to see this bizarre thing as currently planned, and I marvel that CET is going to throw the money/space at it. It’s bold, sure, but there have been a lot of bold ideas that still ended up being colossal failures.

      Reply
    2. Alex

      In my experience, any time you hear “not to be disrespectful” or “not to be rude”, the subsequent statement will be something disrespectful or rude.

      Reply
      1. Fenix Alexander

        Interesting anecdote.

        What exactly about people being outside of the demographic is offensive or rude?

        Reply
      2. Manybar Goatfish

        I know, I nearly cried from the disrespect directed at me when I read it. It made me so sad. Let’s get a life. How about it?

        Reply
      3. EnuffBull

        Exactly! Just as when someone disregards a statement with “fact of the matter” it will be followed by no facts whatsoever, and doesn’t matter to the conversation at hand.

        Reply
    3. George Dixon

      actually they will need more than young know-it-all as a target demographic as most young-know-it-all don’t have very much $$$

      and I’m joking – mostly — I just find the ageism a real turnoff and I’m in my 50s and find the project very interesting and plan to go

      Reply
  5. skeptic555

    If – IF – they can manage to make this the first public space where weed can be smoked/vaped/whatever legally then you have a hit on your hands. And bonus – all that marketing bafflegab will make perfect sense.

    Reply
        1. Manybar Goatfish

          That’s funny. It’s even funnier thinking back three or four decades ago when, as teenagers, we’d openly smoke weed in the public library because we knew we could get away with it. And even if we did get popped, who cared? It’s all about the COLORS, man! It’s incredible we’re still trying to catch back up to where we were 40 years ago. Humans are so freaking stupid.

          Reply
  6. EnuffBull

    Full disclosure: Fellow digital marketeer here, so I will now be altering any projected Las Vegas marketing proposals by digitally inserting a photo of me as a panhandler.

    Reply
  7. Manybar Goatfish

    I see this not as a dream, but as a symphony of reality and the castle in the air, Second Life. How is this a bad thing, going full circle from reality to virtual reality and then to a fusion state of the two, culminating at a Hong Kong-style street food vendor? I’d pay the price of admission. Excuse me while I kiss the sky.

    I’ll do just about anything to get away from old fogies.

    Reply
  8. VegasSlushy

    That’s more than I need to know about a place I’m probably never going to visit. Free tickets? Perhaps I’ll check it out. If Perry Farrell is involved, chances are it’s not going to appeal to me, so I’m not going to pay money to find out. If it gets as many raves as Carrot Boy’s show, I’ll reconsider. Until then, enjoy everyone!

    Reply
  9. Doug Bergman

    Two takeaways:
    1. There is a lot to gulp down here, but what about any of this has to anything do with Asia?
    2. Sounds like there will soon be an opening in the field of digital marketing at a Fremont Street-like Experience.

    Reply
  10. ToolPusher

    Great, lets try to get the Asian and Millennial market with this gimmick. At least it might look pretty, a larger more immersive version of the Bellagio’s garden, maybe. Only with overly priced stores and food And they will be closed from 5 to 8 p.m.!? I get it if closed from 5 to 8 a.m. but in the early evening (is that somehow a dead period in Vegas? I never noticed it as such). I’ll stick to Fremont Street where you can get free concert music, moderately priced, but, good food, and no digital porn only the real thing dancing around.

    Reply

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