Category Archives: Gambling

Confirmed: Total Rewards Will Become Caesars Rewards

Caesars Entertainment has been kind enough to confirm a story we first broke back in October 2018: The company’s loyalty club, Total Rewards, will be rebranded as Caesars Rewards.

We are not a psychic, we just play one on the Interwebs.

The switch from Total Rewards to Caesars Rewards will take place Feb. 1, 2019.

Here’s a look at the new Caesars Rewards cards.

Caesars Rewards

Caesars Entertainment is resting on its laurels.

Beyond the name change, Caesars Entertainment assures the program itself won’t change. “You will continue to receive all of the same great benefits with Caesars Rewards and more,” says the Caesars Rewards Web site.

Most Caesars Entertainment loyalty club members will barely notice the rebrand, and they can continue to use their Total Rewards cards until they take part in the time-honored casino tradition of forgetting them in a slot machine.

There are a couple of tweaks to the loyalty club for certain tier levels. For example, Platinum members will now get a free night in Las Vegas or Atlantic City (so, a free night in Las Vegas, because Atlantic City) for every 5,000 tier credits earned in 2019, up to seven nights.

Diamond tier members will get that new perk, plus they’ll get two free nights at the new Caesars Resort Dubai. Which is an inexpensive freebie for Caesars, as only four Caesars Rewards members are likely to take advantage of the offer, ever.

Seven Stars members, the folks who gamble the most at Caesars Entertainment casinos, already get some great benefits, and will get even more as the Caesars Rewards rebrand rolls out. Translation: Some of these folks might actually take Caesars up on its Dubai benefit.

That’s about it. It’s a name change.

It’s worth noting Caesars Entertainment spent about $40 million to relaunch its Total Rewards program in 2012.

Total Rewards Diamond

The Caesars Entertainment loyalty club, with 55 million members, employs an aspirational strategy designed to get players to seek higher tier levels. The higher the tier, the greater the level of ass-kissery.

So, why is Caesars Entertainment tossing a valuable and established brand like Total Rewards? We can only guess.

It’s likely the powers that be have simply decided to make the most of the Caesars brand. It’s the name on the company’s flagship casino resort in Las Vegas, and has international heft as well. Caesars has casinos on four continents.

The company’s most recent deals have involved slapping the Caesars name on non-gaming resorts like the aforementioned Caesars Resort Dubai and another in the works, Caesars Palace Puerto Los Cabos.

As the Caesars Entertainment business model moves from building and acquiring to licensing, the value of its Caesars brand is more important than ever.

Overall, Las Vegas casino companies are pivoting toward being perceived as entertainment companies rather than casino companies. Hence, it’s not Harrah’s Rewards or Horseshoe Rewards.

The outgoing CEO of Caesars Entertainment, Mark Frissora, has said we’ll be seeing more of the Caesars brand, including the possibility of adding “Caesars Entertainment presents” to the name of all its hotel-casinos.

So, get ready for Caesars Rewards!

Since you’ll be replacing your Total Rewards cards, it’s a great time to take another look at our 11 Alternate Uses for Your Casino Players Club Card. You’re welcome.

Player Hits Rare Sequential Royal Flush for $217,000 Jackpot

Lots of video poker players dream of hitting a royal flush. Some of us have even played on and off for, oh, 20 years and have never hit one.

Not bitter. At all.

One lucky video poker player at Red Rock Resort not only hit a royal, they hit a rare sequential royal flush.

The player’s $5 bet reaped an incredible $217,591.55 jackpot. And the Internet went wild.

Sequential Royal Flush

The stuff gambler’s dreams are made of. Photo Red Rock Resort.

We shared a photo of the sequential royal on our Twitter account, resulting in more than 130,000 Tweet impressions. This has nothing to do with the story, we just like to show off.

The sequential royal flush jackpot is remarkable for several reasons.

First, it’s remarkable we didn’t even know this existed.

Apparently, some video poker games require sequential royal flushes appear in order, left to right. The player at Red Rock nailed a “reversible sequential,” reading right to left.

Second, that’s a metric hell-ton of money.

Third, seriously, 20 years. Just saying.

The jackpot was won on a game called Video Poker Deluxe. Note to self.

How rare is a sequential royal flush? Well, the elusive royal flush (where cards can appear in any order) is 1-in-40,000. No small feat, obviously.

The odds of getting a sequential royal are about (wait for it) 2.4 million-to-1.

Or as we call it in Las Vegas, Saturday.

Defying the odds is what Vegas is all about. Well, that and cleavage. But mostly that first thing.

Sigma Derby is Done at MGM Grand

A popular, old-timey horse racing slot machine called Sigma Derby has finally been put down for good at MGM Grand.

Sigma Derby has a passionate following, and until recently, there were just two in Las Vegas (and possibly the country).

And then there was one.

An MGM Grand rep confirmed to us Sigma Derby won’t be back. The company said it has “done everything possible to prolong its active lifespan but that’s simply no longer possible.”

Sigma Derby MGM Grand

MGM Grand’s Sigma Derby was in its Level Up lounge for a minute. Guests were less than whelmed. It was moved back to the main casino floor for the remainder of its life.

That leaves just one Sigma Derby standing, the one at downtown’s The D Las Vegas.

Sigma Derby has built a fan base for a number of reasons.

There’s a communal element to the game, because up to 10 players can join in the fun. The cheering at Sigma Derby is about the only sound louder than a dice table in a Las Vegas casino.

Also, the machines only take quarters, so guests can play for an extended period of time (while enjoying free beverages) for relatively little cost.

The game is easy to understand as well. Players wager on two horses in each race. The horses they pick must finish first and second, in any order.

Sigma Derby

One of the great things about Sigma Derby is, no matter how much you drink, it’s hard to screw up too badly.

Noting the popularity of Sigma Derby, a company called Konami attempted to make an updated version of the mechanical horse racing game, Fortune Cup.

It’s fine. But it’s no Sigma Derby.

While fans of Sigma Derby will bemoan its passing at MGM Grand, we have to believe the casino is relieved to have it off the floor once and for all.

The machines break down frequently, and parts are nearly impossible to get, and many of the parts have to be fabricated from scratch.

Sigma Derby

Sigma Derby isn’t so much a slot machine as a cult.

In addition, casinos have moved away from coins to TITO (ticket in, ticket out) systems because of the cost of labor and maintenance involved.

Sigma Derby

You never know what people will grow attached to. Welcome to Sigma Derby.

It’s unknown how long the sole remaining Sigma Derby might last. The D installed Fortune Cup right next to the classic machine, possibly hoping customers would migrate to the new game so the old version could be retired.

That didn’t happen, and now there’s an additional incentive to keep Sigma Derby around. There’s major P.R. value in being the only game in town.

Hard Rock Rolls Out Painless Drink Voucher System

The first time we ever saw a voucher system for free drinks on a video poker machine, we had a minor meltdown.

That was at Mirage, back in 2015.

Then Caesars Entertainment made a splash when it rolled out drink monitoring to all its casino bars.

We still had sort of a meltdown, but we learned some deep breathing exercises and started asking questions.

Let’s just say we’ve done a 180 since 2015, largely due to understanding more about why drink monitoring systems are necessary and how, surprisingly, they help players.

This knowledge came in handy when we learned Hard Rock casino has implemented drink monitoring in all its casino bars. (Thanks to Lisa H. for the tip!)

Here’s a look at the new message guests see when they sit at a video poker machine at Hard Rock.

Hard Rock drink vouchers

What once gave us palpitations now elicits a “La-dee-dah.” Don’t judge. We used to musical theater.

No meltdown. Either we’re mellowing, or we’re starting to get a clue. You decide, because we’re drunk on comped drinks.

See, drink monitoring accomplishes a lot for casinos.

One, it cuts costs. Gone are the days when players would slip a dollar in a video poker machine and try to drink free all night. These systems assure players are actually playing, which is part of the deal to get drinks for “free.”

That’s the way it’s always been in Las Vegas, by the way, the monitoring was just never automated before.

Two, it takes the drink monitoring burden away from bartenders. Their reaction to drink monitoring systems has evolved much as ours has over the last couple of years, by the way. It’s no fun being a gatekeeper.

Three, drink monitoring systems prevent over-serving. The default in Las Vegas now seems to be players can earn about three free drinks per hour with continuous play. That’s how it works at Hard Rock, too.

So, what do these systems do for players?

One of the best benefits is monitoring systems keep freeloaders from taking up seats where you want to play. You know, to gamble. Which is sort of the point of having video poker at casino bars in the first place. They’re for gamblers.

Also, drink monitoring systems like the voucher system at Hard Rock take much of the mystery out of how much you have to play and at what betting level before you’ve earned more free hooch. You know where you stand.

The message on the machine at Hard Rock makes it clear. You put in $20, you get your first free drink. Then, just make $1 (or more) bets continuously, and you’ll get a steady supply.

By the time we were done at Hard Rock, we had more vouchers than we could actually redeem. We also won $60.

It was yet another reminder why Las Vegas is the best place on Earth.

Hard Rock drink vouchers

If you ever let a drink voucher go unredeemed, you’re doing Vegas wrong.

Some other small print at Hard Rock: The drink vouchers are only good for 12 hours, the vouchers aren’t transferable and the “beverage selection is limited.” They’ll have what you want unless you’re a snooty 60-year-old bottle of Macallan Valerio Adami person.

And, no, we don’t actually know what that is, but you get our point.

So, has Vegas changed in recent years? Yes.

Would we prefer to get free booze anytime, anywhere? Sure.

Are drinking monitoring systems coming to all the slots on Las Vegas casino floors? You bet.

But drink monitoring systems like the ones at Hard Rock or Caesars resorts or Westgate don’t even make the top three of our “Most Bothersome Things About Vegas Casinos” list.

That would be, in no particular order: 1) No plastic straws, 2) paid parking and 3) swapping out the liquor brand we order with a knock-off and lying about it.

By the way, parking at Hard Rock (soon to be Virgin Hotel Las Vegas) is free. Plus, they poured our Captain Morgan from a bottle and even included straws without our having to ask.

Man, alive, we love this town.

Total Rewards Reportedly Will Rebrand to Caesars Rewards

In what would be a big shake-up in the casino loyalty club realm, we’re hearing Caesars Entertainment will rebrand its popular Total Rewards program to Caesars Rewards in early 2019.

There’s been no official announcement of the Caesars Rewards roll-out, but when has that ever stopped us from sharing news?

Total Rewards Diamond

Using a loyalty club card is one of the best ways to get your fair share of perks.

The Total Rewards loyalty program began as Total Gold. Later, the program was called Total Rewards II.

Caesars Entertainment’s growth into a casino powerhouse owes a lot to its loyalty club, created in 1998 by the company’s former CEO Gary Loveman, borrowing heavily from similar programs in the airline industry.

How valuable is the Total Rewards program? In the company’s recent bankruptcy, the Total Rewards database was valued at a billion dollars. Yes, with a “b.”

Caesars Entertainment reports Total Rewards has about 55 million members.

Caesars Rewards

Unrelated to anything, don’t miss our alternative ways to use your loyalty club cards, including as ninja throwing stars.

While it’s unknown when the rebrand to Caesars Rewards is expected to occur, insiders suspect it will be Feb. 1, 2019, because higher tier cards in the program expire on Jan. 31.

It’s also unknown what changes to the loyalty club might accompany the rebrand.

Caesars Entertainment is currently trying to make the most of its brand, including licensing the Caesars name for non-gambling resorts in Dubai and Puerto Los Cabos, Mexico (we broke that news, naturally).

In related news, we hear Caesars is also going to experiment with a new rewards center at Linq said to be similar to an Apple store environment. You’ll know more when we do.

Should the rumor pan out, a rebrand from Total Rewards to Caesars Rewards is a bold move given the substantial investment made over a number of years to making Total Rewards one of most-recognized casino loyalty clubs in the world, the other being M Life Rewards from MGM Resorts.

In 2012, Caesars spent tens of millions for a relaunch of its Total Rewards loyalty program. The promotion was called “Escape to Total Rewards” and featured simultaneous concerts in New York, Los Angeles, Chicago, and New Orleans. No expense was spared, and artists included Mariah Carey, Sean “Diddy” Combs, Maroon 5, Gavin DeGraw, Mary J. Blige, Lil’ Wayne and Cee Lo Green.

Full disclosure: We used to work at Caesars Entertainment and did their Total Rewards loyalty club e-newsletter, with about five million subscribers. Yes, that’s less a disclosure thing and more of a humblebrag, but you know how we are.

Update (12/19/18): Caesars Entertainment has confirmed out story. Our tipsters even got the roll-out date right. The rebrand takes effect Feb. 1, 2019. Read more about Caesars Rewards.

Golden Gate is Shaking Things Up Again

Golden Gate is back in action again with some dramatic changes and a new casino expansion.

We took a peek behind-the-scenes at what were, until recently, walled off areas of Golden Gate’s casino floor.

The casino’s floor is expanding into the space previously occupied by Du-Par’s restaurant.

Golden Gate expansion

The Du-Par’s kitchen was at left, counter and tables to the right. Yes, we all miss the pancakes. Bright side: Pancakes never gave anyone a jackpot.

Du-Par’s made an abrupt exit from Golden Gate when the restaurant’s owner got into hot water with the I.R.S. for tax evasion. There are no plans to have a restaurant at Golden Gate anytime soon.

The new floor space will accommodate an additional 50-60 slot machines, a significant number for a casino with a very small footprint.

Golden Gate

The door at back leads to Main Street, the one on the right to Fremont.

Here’s one more look at the work-in-progress. The area will be accessible to the public in a few days, and slot machines will be brought in within a week.

Golden Gate

Golden Gate regulars will notice another big change to the casino floor, a move of the casino cage.

It’s moved closer to the hotel’s registration desk and valet entrance. Don’t forget to check out the old-timey slot machines on display nearby.

Golden Gate

Due to strict rules about capturing images of casino cages, we are unable to share this photo, sorry.

Next up at Golden Gate, an expansion of the high limit room.

Currently, high limit is table games only, but with a move into the previous cage space, the high limit room will now include high limit slots.

Golden Gate

More room for high limit slots, or what we commonly refer to as our “retirement plan.”

Here’s a look at the current high limit room.

Our favorite part: The fringe on the walls was inspired by the fringe on the uniforms of the casino’s dancing dealers.

Golden Gate

This is the den we’d have if we were ambitious or even moderately successful.

The high limit room revamp is set to include some intriguing elements inspired (and necessitated) by the building’s original design features.

Here’s a look at the other side of the construction wall. Golden Gate’s original arches will play a part in the design of the new high limit room. Now you know.

Golden Gate arches

There’s a chance these arches were around when Golden Gate opened in 1906, but we aren’t sure. We are a blog, not that guy in the Amish hat on “Pawn Stars.”

The latest changes at Golden Gate follow on the heels of another recent, multi-million dollar expansion that integrated the former La Bayou casino space.

That expansion also included a new entrance, loyalty club desk and beer distribution room. Of course, we got photos. Do you know this blog at all?

Golden Gate has managed to do a lot with a little, and we hear there are still more surprises in the works.

Update (7/11/18): Golden Gate owner Derek Stevens has shared one of the “surprises,” a new sports book. We got a look at the space.

Golden Gate sportsbook

It’s not much to look at now, but give it a minute.

The future sports book space sits behind a temporary wall at the south side of the recent casino expansion into the former La Bayou space.

While we’re providing updates, here’s a look at the most recent casino expansion as slot machines were being installed.

Golden Gate

Not too shabby for a place that’s been around since 1906.

There’s more to come.

Update (7/12/18): We said there was more to come!

Here’s a look at the expanded Golden Gate casino, complete with shiny new slot machines.

Golden Gate expansion

The newest casino space in Las Vegas in the oldest casino in Las Vegas.

Oh, all right, just one more.

Golden Gate casino

Everyone loves that new slot machine smell.

See you at Golden Gate.