Fremont Street Experience in downtown Las Vegas recently completed work on the first portion of a $32 million upgrade to the world’s largest video screen, Viva Vision.
The renovation started May 6, 2019.
The first completed section, near the Golden Gate casino, was tested on June 5, 2019.
The Viva Vision upgrade is being done in eight 150-foot sections to avoid disruption to the nightly light shows.
When fully renovated, Viva Vision will be four times the resolution and up to seven times the brightness of the current screen.
This is the second time the screen has gotten a facelift. It opened in December 1995, and got an LED upgrade in 2004 at a cost of $17 million.
Here’s a close-up look at one of the new LED panels. The holes allow sunlight to shine through during the day.
The new Viva Vision screen will have 49,299,456 LEDs. Probably. We sure as hell don’t have time to count them. We are very busy being a smart-ass.
When completed, the new screen will have 16,433,152 pixels. Ditto what we said about the counting thing.
What does all this mean? Well, for the first time in the history of the attraction, Viva Vision can show content during daylight hours.
Here’s some video of the daytime testing of the first section of the canopy.
Visitors will get a sneak preview of the newly upgraded canopy during the reveal of a new light show featuring Steve Aoki on June 13, 2019.
The Aoki light show is the second new show in recent weeks. Another, with the music of The Chainsmokers, debuted May 31, 2019.
Because the new canopy be used 24/7, a substantial amount of new content will be created in the months to come intended to make the most of the screen’s dramatically increased resolution.
The Viva Vision renovation is a big deal for downtown, as surveys show most Las Vegas visitors make their way downtown because of Fremont Street Experience and the light shows. Hit the official site for more information.
It’s also worth noting we work at Fremont Street Experience in digital marketing as our day job and we can personally confirm many people visit downtown specifically to buy us a Captain Morgan and diet. Hint, hint.
The Viva Vision screen renovation is moving along at a brisk pace, so stay tuned for more updates.