A fixture in Las Vegas cabs, 24/7 Magazine, has confirmed it will go out of print after 20 years of operation.
The magazine’s final issue will be December 31, 2017.
Distribution of 24/7 Magazine, consisting mainly of advertising, was mostly done via Las Vegas taxis.
It’s estimated 24/7 Magazine had a monthly distribution of 450,000 copies. It’s owned by Verifone, the company that provides technology for electronic payment transactions.
It’s likely the demise of the publication was accelerated by the dramatic decline in taxi ridership due to the introduction of rideshare services Lyft and Uber to Las Vegas.
When we shared this story on Twitter, we expected a collective “meh,” but instead got some interesting responses.
Even throwaway magazines have their fans, and it seems 24/7 was a keeper for some Las Vegas visitors.
We were a frequent contributor to another longtime magazine, Today in Las Vegas, which also went under, so we’ve witnessed first-hand the financial challenges facing these publications.
We wish any displaced 24/7 Magazine employees all the best.