It was way back in August 2017 when we first, and solitarily, reported New York-New York’s roller coaster would be converting to a virtual reality ride.
Now, we’ve got proof it’s true.
New York-New York has tipped its hand by putting up signage that gives instructions for riders on the next iteration of the popular thrill ride.
Unfortunately, no photos are allowed on the roller coaster platform, so we aren’t able to share the photo below.
That’s right, the Big Apple’s virtual reality system is currently undergoing testing and the roller coaster is expected to go full VR in January 2018.
From what we hear, virtual reality will bump up the ride’s current price by $5, to 20 bucks.
Rider operators have shared there will no longer be a lower-priced, non-VR ticket option, although we trust guests won’t be forced to don the sex-magnet virtual reality goggles if they’d like to just gaze upon The Strip in the (yawn) traditional way.
The addition of virtual reality is a cunning way to increase Big Apple’s ticket price (known in retail parlance as the “per cap,” or the average amount spent by a customer).
The Big Apple roller coaster is hugely successful for New York-New York and its parent company, MGM Resorts, with 1.4 million riders each year.
There’s still been no official confirmation the New York-New York roller coaster will convert to virtual reality, but as we’ve said before, if it’s in a news release, it’s too late.