BurGR Restaurant at Planet Hollywood Gets Rebrand, Now Gordon Ramsay Burger

It seemed like a good idea at the time. BurGR restaurant at Planet Hollywood has dropped its awkward name and is now simply Gordon Ramsay Burger.

BurGR was an attempt to integrate Gordon Ramsay’s initials (the “GR” part, please try and keep up) into the name of the popular Strip restaurant, but it’s likely Caesars Entertainment found the subtle reference more difficult to market than just using the celebrity chef’s name outright.

Gordon Ramsay Burger

“Less clever, more cheddar,” some food and beverage executive said, probably.

There’s been no official announcement of the name change, we’re just really observant. And clearly have too much free time.

The signage at Gordon Ramsay Burger has already been switched out, and menus and other printed materials also reflect the new name.

Even the official Web site for the restaurant has been scrubbed clean of the BurGR name.

Gordon Ramsay Burger

When it comes to naming restaurants, it’s best to just whip out your big gun.

Gordon Ramsay has a stellar record with his Las Vegas restaurants, all in partnership with Caesars Entertainment.

Besides the excellent Gordon Ramsay Burger, his winning collaborations are Gordon Ramsay Steak at Paris and Gordon Ramsay Fish & Chips at Linq promenade. Gordon Ramsay Pub & Grill has gotten fewer rave reviews, but is still holding steady Caesars Palace.

Gordon Ramsay Burger

At Gordon Ramsay Burger, we even like the burgers with stuff on them, and we are not a stuff person.

There have been recent rumors Ramsay could take over the recently rebranded Serendipity 3 space for a “Hell’s Kitchen” concept, but at the moment that space is Stripside Cafe & Bar.

Whatever you call it, BurGR or Gordon Ramsay Burger, it gets our vote for the best burgers on The Strip, and that’s saying something in a town where epic burgers abound.

Share some Vegas. Share on FacebookTweet about this on TwitterPin on PinterestShare on Google+Share on RedditShare on StumbleUponEmail this to someone

6 thoughts on “BurGR Restaurant at Planet Hollywood Gets Rebrand, Now Gordon Ramsay Burger

  1. MrSnarkyPants

    It’s a decent burger, but not worth waiting in line for. Ramsay’s pub at Caesar’s is disappointing. I’m getting tired of the celebrity chef concepts and the overinflated prices that come with them.

    Reply
    1. VegasSlushy

      I’m with you. If I could turn my name into a marketing machine, slap it on nice restaurants and get people to line up for the food, I’d do it, so kudos to all of those who have succeeded, and more power to all of those who love lining up for them, and have the disposable income to pay $20+ for a burger. I’d dine at those places if I could afford to, it lessens the chance you’ll be seated next to riff raff while enjoying chicken parm.

      Reply
  2. MikeJenkinson

    This is my favourite burger place in all of Vegas. It could be called Hamburger McHamburgery Face and I’d still go there.

    Reply
  3. VegasSlushy

    If there’s one thing Scott knows, it’s food. If he dubs a place as having the best burger on the strip, I wouldn’t doubt him. I’ll never know, as I won’t pay for GR’s ego in order to find out, but I’ll accept Scott’s opinion as fact and know that if I do eat a burger on the strip any time soon, it’s second best, at best.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *