Monthly Archives: October 2018

Total Rewards Reportedly Will Rebrand to Caesars Rewards

In what would be a big shake-up in the casino loyalty club realm, we’re hearing Caesars Entertainment will rebrand its popular Total Rewards program to Caesars Rewards in early 2019.

There’s been no official announcement of the Caesars Rewards roll-out, but when has that ever stopped us from sharing news?

Total Rewards Diamond

Using a loyalty club card is one of the best ways to get your fair share of perks.

The Total Rewards loyalty program began as Total Gold. Later, the program was called Total Rewards II.

Caesars Entertainment’s growth into a casino powerhouse owes a lot to its loyalty club, created in 1998 by the company’s former CEO Gary Loveman, borrowing heavily from similar programs in the airline industry.

How valuable is the Total Rewards program? In the company’s recent bankruptcy, the Total Rewards database was valued at a billion dollars. Yes, with a “b.”

Caesars Entertainment reports Total Rewards has about 55 million members.

Caesars Rewards

Unrelated to anything, don’t miss our alternative ways to use your loyalty club cards, including as ninja throwing stars.

While it’s unknown when the rebrand to Caesars Rewards is expected to occur, insiders suspect it will be Feb. 1, 2019, because higher tier cards in the program expire on Jan. 31.

It’s also unknown what changes to the loyalty club might accompany the rebrand.

Caesars Entertainment is currently trying to make the most of its brand, including licensing the Caesars name for non-gambling resorts in Dubai and Puerto Los Cabos, Mexico (we broke that news, naturally).

In related news, we hear Caesars is also going to experiment with a new rewards center at Linq said to be similar to an Apple store environment. You’ll know more when we do.

Should the rumor pan out, a rebrand from Total Rewards to Caesars Rewards is a bold move given the substantial investment made over a number of years to making Total Rewards one of most-recognized casino loyalty clubs in the world, the other being M Life Rewards from MGM Resorts.

In 2012, Caesars spent tens of millions for a relaunch of its Total Rewards loyalty program. The promotion was called “Escape to Total Rewards” and featured simultaneous concerts in New York, Los Angeles, Chicago, and New Orleans. No expense was spared, and artists included Mariah Carey, Sean “Diddy” Combs, Maroon 5, Gavin DeGraw, Mary J. Blige, Lil’ Wayne and Cee Lo Green.

Full disclosure: We used to work at Caesars Entertainment and did their Total Rewards loyalty club e-newsletter, with about five million subscribers. Yes, that’s less a disclosure thing and more of a humblebrag, but you know how we are.

Update (12/19/18): Caesars Entertainment has confirmed out story. Our tipsters even got the roll-out date right. The rebrand takes effect Feb. 1, 2019. Read more about Caesars Rewards.

Electra Cocktail Club Debuts at Palazzo Las Vegas

There’s a new lounge at Palazzo Las Vegas, Electra Cocktail Club, and our liver remains a somewhat viable organ, so we had to check it out.

Electra Palazzo

We never get tired of filling our eyes with Vegas.

We love new casino lounges. Partially because of the liquor, but mainly because of the marketing.

The news release for Electra calls it “an inventive collision of energy and style.”

The Palazzo’s Web site states, “Magnetic in its appeal, fashionable in its aesthetic and garnished with a dash of the surreal, Electra is where avant-garde cocktail creation challenges the limits of tradition in a kinetically charged environment.”

We quite enjoyed our visit, anyway.

Electra Cocktail Club Palazzo

It’s like the 50-foot woman from that 1950s movie lost her bracelets.

At Electra, you may not experience a “dash of the surreal,” but the vibe is undeniably appealing.

As advertised, the decor features “brass, granite, etched metals and custom wall coverings,” but the real draw is a massive video screen along one wall of the lounge.

The video display (made up of 34 screens) spans 40 feet and boasts 70 million pixels. Yes, we counted, and your skepticism is duly noted.

Electra Palazzo

Electra claims it has the highest resolution video display in Las Vegas. Thankfully for Electra, there are no video resolution police.

The cocktail menu at Electra is extensive, and it’s clear a lot of care has been taken to create drinks that are accessible while being inventive. Many were inspired by classics, nearly all cost in the $18 range.

Yes, Electra is further proof $18 is the new $12 in Strip cocktail lounges. Just go with it, you’re in Las Vegas!

We were delighted to see Electra named a cocktail after us, the Trouble Maker. The Trouble Maker has vodka, sweet vermouth, fresh cucumber, lemon and strawberry.

Electra Palazzo

We’re pretty sure they didn’t intend for the ice to resemble Nevada, but bonus points, anyway.

The drink was quite good, although our experience of it was tainted by the fact Electra only uses paper straws. It’s amazing Las Vegas venues so committed to flavorful drinks would force guests to drink through paper straws, an experience akin to sucking a gourmet meal through the cardboard tubes found inside holiday wrapping paper.

In addition to that annoyance, we were dismayed to see much of our glass was taken up by a large, rectangular piece of ice. “Presentation ice” as we’ve taken to call it, or “flair ice” if you prefer.

Electra lounge Las Vegas

Yes, the ice displaced at least 60% of our $18 drink, but we are a glass-half-full kind of person.

Still, the Trouble Maker was a pleasing cocktail in an environment that conveys a touch of class without being pretentious.

We were surprised and delighted to learn the music volume at Electra was perfect. Which, in our world, means it’s loud enough to give the room energy while allowing for conversation without screaming one’s way to a case of laryngitis.

The DJ deserves a nod as he deftly delivered on the promised “celebration of all genres of rock from old and modern to indie and synth mixed with current hip hop.”

Electra Palazzo DJ

All the very best DJs have an extra set of ears.

Electra Cocktail Club seems a great place to meet up with friends or make new ones, and if you can adjust to the idea cocktails cost $18 a pop, you’re in for a great night out in Vegas.

It’s worth mentioning, by the way, customers at Electra are given a free bottle of water (a $6 value in some of these places) and parking is still free at Venetian and Palazzo.

While you’re at Palazzo, make sure to stop in at another upscale lounge, Rosina.

Rosina lounge Palazzo

Rosina is a village in the Targovishte Municipality of Bulgaria. A little esoteric, don’t you think, Palazzo?

Rosina opened in December 2017, and is part of what’s described as “the trinity that is The Venetian Cocktail Collective.” The third part of the “trinity” is The Dorsey, in the Venetian, that opened in December 2016.

Rosina is more intimate than Electra, and the cocktail menu is much smaller.

Rosina lounge Palazzo

The names you know and love, the hangovers you know and love slightly less.

The decor of Rosina features crystal chandeliers, high-top tables and u-shaped banquettes, perfectly suited for groups of six or eight.

Here, the music is more mellow, with an emphasis on soul, R&B and jazz, clearly intended to serve as counter-programming to Electra.

Rosina Palazzo

Las Vegas does watering holes right.

With the opening of Electra, Palazzo is now brimming with lounge options.

Dress up (or not), choose the lounge that suits your mood and let Las Vegas do what it does best. Namely, help you get lucky.

Actual results may vary.

Electra and Rosina at Palazzo

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This Was Easily Our Weirdest Vegas Celebrity Sighting, Ever

We’ve bumped into tons of celebrities in Las Vegas, but this two-fer was a doozy. (Or, for the Millennials, a “humdinger.”)

We were doing lunch at Triple George, downtown, and saw an odd couple enter the restaurant.

The more diminutive of the two caught our eye first, but his companion looked very familiar as well.

The pair of diners were none other than two TV legends: Felix Silla and Gil Gerard, both featured in TV’s “Buck Rogers in the 25th Century.”

Gil Gerard Felix Silla

It’s been nearly 40 years since they worked together in “Buck Rogers,” and it’s great to see these two are still pals.

“Buck Rogers in the 25th Century,” a sci-fi TV series that ran from 1979 to 1981. The pilot for the show was released as a feature film as well.

Gerard, now 75, starred as “Buck” Rogers and also appeared in nearly 400 TV commercials.

Depending upon your level of nerd, you may also be impressed to learn Gil Gerard voiced the character of Megatronus in 2015’s “Transformers: Robots in Disguise.”

Felix Silla, 81, co-starred with Gerard in “Buck Rogers in the 25th Century,” as a robot named Twiki.

Twiki Buck Rogers

Twiki and Buck Rogers can attest to the fact everyone points at things in the 25th century.

Silla was even better known for playing the character of Cousin Itt on the original “The Addams Family.”

Silla has at various times played Las Vegas venues with his group, The Original Harmonica Band.

Just in case you haven’t hit your maximum nerd yet, bask in the fact Felix Silla not only did the voice of Mortimer Goth in the videogame “The Sims 2,” he also played an Ewok in “Return of the Jedi.”

Both Gerard and Silla were gracious about having their photo taken, and when we mentioned they seem to have a lot of fans, Silla said, “Yes we do.”

We didn’t get to ask why the men were in Las Vegas, or why they were having lunch at Triple George that day. We just enjoyed our brush with TV history. Only in Vegas!