It’s the most overtly sexual marketing campaign in recent Las Vegas memory: The High Roller Ferris wheel is offering guests “free mustache rides” during the month of November.
We’re not kidding. And, yes, this blog’s jaw has spent the better part of the afternoon on the floor as a result.
Offering mustache rides is ballsy, even in Las Vegas, where marketing is known for pushing the limits.
Our hero Tim Dressen, of the must-listen Five Hundy By Midnight podcast, pointed us in the direction of this risque offer, and we still can’t believe the High Roller went there.
Caesars Entertainment owns the High Roller Ferris wheel at the Linq shopping promenade, and because its customers tend to be older, Caesars is pretty conservative in its marketing messages. We know, this blog used to work there.
Here’s the exact text as it appears on the High Roller observation wheel’s Facebook page: “Grow those ‘staches. Free #MustacheRides throughout the month of November when you donate $5 to Movember USA!”
We’ll overlook the fact somebody might not have the firmest of grasps when it comes to the definition of “free.” That’s missing the point.
The High Roller is flat-out saying riders will receive complimentary oral sex in the world’s tallest Ferris wheel. Talk about an elevated level of customer satisfaction!
Las Vegas is a newness machine, and we’ve gathered a few new offerings at The Linq shopping promenade, including girthy public art, a free museum, Chinese tacos and more.
First up, murals! Apparently, the Linq has partnered with a group called I.S.I. Group (Industry Supporting Industry), and they’ve arranged for a number of murals all along the Linq’s promenade. While it’s likely they were commissioned to make unoccupied storefronts more appealing, they actually add a nice element to the district.
Proof that public art is sometimes polarizing.
I.S.I. Group is a local arts collective, whatever that might mean. Here’s an interview with one of the founders of I.S.I. Group if you’re into that kind of thing.
This is as close as you’re going to get to a political statement in The Linq’s mural collection, and we’re not even sure what the statement might be.
There’s nothing too edgy about the murals at The Linq, but middle-of-the-road is probably best given the vast swath of humanity that meanders its way down The Linq to see, and sometimes even ride, the High Roller, the world’s tallest Ferris wheel.
See all the murals we could find in our photo gallery, below.
As we were doing our own meandering, we stumbled upon another new offering at The Linq, a sort of Caesars Entertainment fun book. Caesars Entertainment is the company that owns The Linq and the surrounding hotel-casinos.
The coupon book has offerings from The Quad, Harrah’s Las Vegas, Flamingo and The Linq. The deals range from 2-for-1 and other cocktail discounts, match play and even a free admission to the Auto Collections at The Quad, an attraction that’s highly recommended for people who love cars or the people who love car lovers.
Maybe we should have put “fun” in quotation marks.
If you don’t see people distributing the fun books, stop by The Linq’s concierge office. They seem to know everything.
Speaking of free museum admissions, because “segue” is our middle name, the Polaroid Fotobar store at The Linq has made the wise decision to drop the fee for its upstairs Polaroid Museum.
While we couldn’t recommend this lightweight exhibit when there was a charge (even at five bucks), we can heartily recommend it for free.
Sorry, but Fotobar has no actual bar. Insert sad trombone here.
The museum has several classic Polaroid cameras and some history of this formerly-popular form of photography.
There’s also this big-ass camera. It’s a Polaroid 20×24 camera, and if you try to lift it, you will get an instant hernia.
There’s also some weird enclosure with foil balloons floating around. We are a blog, not an art critic.
Do not head scratch anywhere near this installation. It will telegraph the fact you failed art appreciation in college.
Moving on, there have been some changes to F.A.M.E. (Food, Art, Music, Entertainment), the Asian food court. Apparently, some of the Asian food wasn’t going over all that well, so F.A.M.E. now serves up pizza and tacos.
In an Asian food court.
Quite possibly Sin City’s first Asian taco stand.
We’ve tried both the Chinese food at F.A.M.E. and the pizza, and we actually recommend the pizza. Las Vegas doesn’t live by society’s rules.
Damn tasty stuff. You go, Asian pizza chefs.
Check out our photo gallery to see the menus at Pizza Buddha and Gangnam Taco Bar. We are not making those names up, and we really, really hope they’re being ironic.
Note: Serving pizzas in woks doesn’t make it Asian fare.
Also on the food front, there is absolutely nothing new to report at Tilted Kilt. We just needed to mention Tilted Kilt so we can share this photo.
The aforementioned kilts.
Newness at The Linq often takes the form of street performers. You never know what you’ll see. There are often Taiko drum performances outside F.A.M.E., as well as random dancers and musicians who appear to have no set schedule.
This Las Vegas blog does love it some free.
Our final find during our most recent visit to The Linq wasn’t actually at The Linq.
At the south end of Flamingo (that’s the Cromwell side), we discovered a young woman, Timmea, selling High Roller tickets. While the lines aren’t especially long at the High Roller a lot of the time, when they are, this is a convenient way to skip the ticket line at the High Roller ticket office.
We’d much rather get our High Roller ticket from Timmea than stand in line, any day.
Timmea said there are remote ticket-sellers outside Flamingo from noon to 8:00 p.m. Handy, and a great way to market the wheel to folks who might not necessarily turn into The Linq.
The Linq seems consistently filled with visitors, so we trust it’s been successful overall (albeit with a few unfortunate hiccups in the mix).
If you haven’t been to The Linq yet, check out our walk-through. There’s a lot to see and do and drink. And especially that last thing.
It’s the Las Vegas version of the Mile High Club. Rocking the Casbah on the world’s tallest observation wheel is one of the most thrilling ways to create one-of-a-kind Sin City memories.
As you might suspect, there’s some strategy required when it comes to making this fantasy a reality, so we’ve got 11 sure-fire tips to ensure your High Roller escapade goes off without a hitch.
Hitting it on the High Roller is going to take some big brass ones.
1. Bring a Blanket
A small blanket or throw will be a lifesaver as you’re frolicking on the High Roller. First, it’s courteous to keep things sanitary for the riders who follow.
Second, a blanket will play a key role in avoiding being caught, or even detained, by The Man. One of the biggest risks in this sort of endeavor is other patrons who see your activities, get offended and complain. A blanket (or even a sweater or jacket) will help keep your activities on the down-low, pretty much guaranteeing a satisfying ride.
2. Ride When Business is Slow
Until recently, that wasn’t hard to do, as slow business has plagued the High Roller since a few weeks after it opened.
Now, prices have been adjusted downward ($19.95 daytime, $34.95 nighttime), so business is picking up. That means it’ll take a little more effort to figure out times when pods have few or no riders. Daytime during the week is when the ride is least busy, but for cavorting purposes, you’ll need the cover of darkness (see Tip #3). The bottom line: Plan on staying late.
Choose your moment.
3. Use the Cover of Darkness
Yes, the view from the High Roller is much better at night, but the bigger benefit of a nighttime rendezvous is less chance of detection by security or your fellow passengers in nearby pods. Choose a ride time as late as possible, just before the High Roller closes for the evening.
There’s another benefit to a late night ride: While it’s great to have a wild time in Vegas, the last thing you want is to have people photographing or videotaping your thigh-thumping, sending those images off to Facebook or YouTube for the world to see. (What happens in Vegas rarely stays in Vegas, despite what you may have heard.) At night, the lights are dimmed inside the passenger cabins so guests can see the Strip without glare. That makes for great cover. During the day, you’re pretty much scrod.
4. Tip a Ride Attendant
This is a critical element of your quest to successfully copulate on the High Roller. The folks that load passengers onto the pods make a modest wage, so a $20 should be enough to win them over to your carnal cause. As you get to the loading platform, stand back and watch the flow of riders. If you see a lull, approach an attendant and shake their hand, passing along the $20, saying, “We’d love to ride alone.”
Odds are you’ll get a response like, “We’ll see what we can do.” Which is a ride attendant’s way of saying, “If you’re willing to hang out here for a few minutes, I can make that happen.”
The $20 trick worked for your room upgrade, and it can work here, too.
5. Choose Your Spot
Congrats on getting your own private cabin. Let the games begin!
While the cabin will be pretty dark, you’ll still want to choose a spot that provides the maximum amount of privacy. There are two support beams that run along the sides of each cabin (they connect the pod to the High Roller wheel), with a crescent-shaped seat at the bottom of each. If you sit directly in the middle of the seat, the view from other passenger pods is almost entirely obscured. You’re welcome.
The idea is to be directly in one of the two blind spots (the part with the ridges), either fore or aft.
6. Watch the Time
So, a ride on the High Roller takes about 30 minutes. That sounds like a lot of time, but it goes by quickly. Sort of like sex, come to think of it.
Do yourself a favor and get warmed up even before you get in line for your High Roller ticket.
Once aboard, you’ll want to wait until you’re away from the launch platform before you start the festivities, and make sure to leave time at the end of the ride to get yourself together before you disembark.
Typically, in the area of amour, quick isn’t considered better, but in the case of a High Roller romp, brevity is optimal. If you want to play it safe as possible, don’t commence your tryst until your cabin nears the top of the wheel. That way, there’s less chance of being seen by anyone in a higher cabin.
The ultimate goal would be to climax at the apex, but we’ll save that for the Advanced High Roller Copulation course. Which doesn’t exist yet, but should.
Make it a quickie. The High Roller never stops revolving, even as people are getting on. And getting off.
7. Stay Seated
The best position for a High Roller dalliance is the lap dance position. The man sits (in the spot specified in Tip #5). The woman sits on his lap, facing away from him. With the blanket over you, this position should appear as though the woman is simply sitting on her man’s lap, albeit vigorously if you’re doing it right.
This isn’t the time to get totally crazy, or you may run afoul of High Roller security. The wilder you get, the more likely it is you’ll get caught. Don’t turn your adventure into an episode of “Cops” or the Vegas version, “Vegas Strip.”
8. Keep Focused, Guys
Don’t spoil your 550-feet-up coupling with an unintended fail. You know who you are.
There’s a lot to distract high above the Las Vegas Strip, including the jaw-dropping view and a running commentary by some dude on the pod’s video screens. Keep your eyes on the prize and your partner will thank you for it.
9. Use Moist Towelettes
Once the deed is done, you’ll want to clean up a bit. The High Roller’s cabins don’t have restrooms or running water, so break out your supply of moist towelettes. (You did bring some, right? We’re not barbarians, people.)
If you used birth control, don’t litter. Wrap your latex in the baby wipes and take your trash with you. It’s like camping. But without the bears.
Basking in the High Roller afterglow.
10. Be Prepared for Some Awkward
The end of your ride is the most perilous part. It’s possible your hijinks were observed by staff at the High Roller, and when you depart your pod, there’s a chance you’ll be approached by security, or worse, some stiff from Homeland Security.
Chances are the worst that will happen is you’ll get a stern look, or possibly a warning. If you used your blanket, you weren’t exposing a lot of skin, so you didn’t violate any public nudity laws. Hey, you were inside a pod, is that even public?
We are a blog and not a lawyer, so honestly, we have no ideas if you’re breaking any indecency laws. It will probably depend upon your level of enthusiasm.
People have been joining the Mile High Club on planes for decades. If you’re approached by staff or security at the High Roller, the best way to go is to apologize profusely and pretend to be really, really stupid. Say you got carried away by the heat of the moment and it won’t happen again.
A benefit of having sex on the High Roller, as opposed to a plane, is if you’re caught, you don’t have to sit there being judged for the rest of the flight. You get to leave.
The bottom part of the wheel is where you get off.
11. Be Fearless
Look, life is short. Pushing the limits isn’t for everyone, but it’s good to be bad sometimes. Knocking boots on the High Roller should be on everyone’s bucket list.
Boldness is required, because as we’ve said, your activity is likely to be observed (and possibly recorded) by High Roller staff. Hey, if there were no risk, it wouldn’t be as exciting.
Just be courteous, careful and it also wouldn’t hurt to keep the number of a bail bondsman on speed dial.
Update (3/21/16): Ignoring these tips may result in arrest, international notoriety and in rare cases, death. Read more.
The High Roller observation wheel at The Linq shopping district in Las Vegas has been touted as the world’s tallest since its construction began. Now, the nearly 550-foot wheel has been given the official stamp of approval by the team at Guinness World Records.
The High Roller also holds the record for the tallest Ferris wheel this blog has ever felt woozy in.
The High Roller kicked the metaphorical ass of the London Eye and Singapore Flyer to grab the world record.
There’s no telling how long the Sin City’s wheel will hold this distinction, as another wheel in New York is nipping at its heels.
For now, the High Roller takes its rightful place as the world’s tallest Ferris wheel. Because Las Vegas, that’s why.
Oh, and one of the great things about the High Roller’s Guinness World Record was the certificate. While Caesars Entertainment, the company that built the wheel, has insisted the wheel not be called a “Ferris wheel,” that’s exactly what the Guinness World Record folks called it on the official certificate. Told you it’s a Ferris wheel.
In addition to its immense height, the High Roller Ferris wheel also has some of the most impressive balls in the world.
The anal retentive measurers-of-things at Guinness World Records also confirmed the wheel isn’t 550 feet tall. The High Roller is actually 549.54068 feet tall. That’s going win you a bar bet someday. (Then again, the official Guinness World Records Web site has a typo claiming the High Roller is 594 feet, 8.4 inches tall. That could win you another bar bet. You’re welcome.)
It’s been rumored for some time now that Caesars Entertainment has been looking to sell the naming rights to the world’s tallest Ferris wheel, the High Roller. We can now exclusively reveal a two-year naming rights deal has been struck for a relatively modest $1.2 million dollars.
In a bold move, Compass Investments, the company behind the beleaguered SkyVue observation wheel, has been granted exclusive naming rights for what will now be called the SkyVue High Roller Observation Wheel Las Vegas.
We did not see that coming.
The spokesperson for SkyVue remarked, “It is with great excitement and boundless optimism that we announce this game-changing deal for naming rights of the High Roller wheel. We trust this will silence the critics who said there would never be a SkyVue observation wheel. You couldn’t dream up a better scenario than to have a completed observation wheel being named after a fictional one.”
When pressed for a clarification of the term “fictional,” the SkyVue representative muttered, “I mean a wheel whose financing is just days away from being finalized.”
Naming rights have become increasingly common in recent years. There’s Staples Center in Los Angeles, Citi Field in New York, King Stadium in Castle Rock, Maine, and many others.
SkyVue, plagued by rumors of financial problems and construction delays, was considered by some to be an unlikely candidate to get naming rights to what industry insiders consider “a competing attraction.” Caesars Entertainment, however, felt otherwise.
Caesars Entertainment has not been without financial turmoil of its own. The company has approximately $24.5 billion (yes, billion) in debt, or about what it would cost to purchase Paraguay.
Each of the SkyVue High Roller’s 28 passenger cabins can hold 40 people, or 1,120 more than the SkyVue observation wheel will hold at any one time, or ever.
The $1.2 million agreement with SkyVue is expected to defray the estimated $175 million it cost Caesars Entertainment to build the game-changing SkyVue High Roller at the heart of the Las Vegas Strip as part of its Linq shopping and entertainment district.
While specifics of the deal between Caesars Entertainment and SkyVue are being kept under wraps, a representative for Caesars Entertainment said, “We can confirm SkyVue paid the $1.2 million with a handwritten I.O.U., but we’re confident they’re good for it. What reputable, viable company would run up a debt it couldn’t possibly pay back? That would be grossly irresponsible.”
It’s been two years in the making, but the High Roller Ferris wheel in Las Vegas has officially opened to the public, and this spectacular attraction promises to change the way we see the Las Vegas Strip forever.
You thought we were kidding?
Caesars Entertainment provided a couple of days of free rides to employees and members of the public, presumably to work out any kinks in the process of welcoming guests to the High Roller. We didn’t notice any kinks during our visit, so whatever they did worked.
There were throngs of people in The Linq shopping and entertainment district, many drawn by the 550-foot tall observation wheel.
Tickets are now available online. How much to ride, you’re asking? Finally, we know for sure. Prices have initially been set at $24.95 for daytime rides and $34.95 for rides at night. Hint: Splurge and go at night! Even better, sunset!
Express Pass: Ride any time, one day, skip the line. One- and Three-Day Flex Passes let you ride one time during a one or three-day window. Group rates start at $23.95 per person.
The High Roller will be open 365 days a year.
The whole High Roller operation appears to have been thoroughly thought through, so the waits are short, and guests are provided with various diversions (like artwork and video presentations) while they wait.
This mural shows off the High Roller and all the Caesars Entertainment hotels in Vegas. Note “The Quad” doesn’t appear because the hotel is going to be given another name soon. Mark our words!
While guests can’t bring outside drinks onto the High Roller, they can bring along drinks purchased at the bar inside the attraction’s “wheelhouse.” Hey, this giant-ass wheel isn’t going to pay for itself.
The bar was hopping!
Cocktails were in the $9 range, so not outrageous for The Strip.
It should be noted that the High Roller Ferris wheel doesn’t have restrooms in its passenger capsules. The ride takes 30 minutes, so make sure to look for this sign before you get onto the ride!
Loading up passengers into the wheel’s cabins is an interesting feat.
The wheel doesn’t stop revolving, but moves very slowly (.89 feet per second, to be exact) so riders have the chance to enter the passenger capsules on one side while riders finishing their ride exit on the other side.
There’s a net, so don’t freak out.
Yeah, it’s complicated, so here’s a magnificently slapped-together video that might illuminate the process, as well as giving some sense of the incredible views from the High Roller.
The views from the High Roller are sure to take your breath away. If you love the Las Vegas Strip, it’s like seeing it for the first time all over again.
Those of us with a thing about heights are allowed to have a minor freak-out at this juncture, but it passes.
A ride on the High Roller is a great way to get a peek at The Linq itself.
That’s pretty much the whole Linq district, right down there. The Linq sits between The Quad and Flamingo Las Vegas. Yes, it’s basically an alleyway, but a very fancy one.
Our only gripe about our whole High Roller experience had very little to do with the High Roller and a lot to do with other human beings. Please, if you ride the High Roller, don’t be a window hog. We had about 30 people in our “pod,” and two delightfully oblivious people stood right in the best spot at the window and never moved an inch during the entire half-hour ride. Yes, there are 360-degree views, but certain spots are just plain better. Rude. We’re thinking these passenger pods should have been built with a eject button.
The high point of the ride is, you know, the high point of the ride.
The High Roller ride is silky smooth, and the whole time you’re in this engineering wonder is a tad surreal. Because the wheel’s rim is so thin, when you stand at the sides of the passenger capsule, it’s as if you’re floating in midair.
As many surmised, there are a few minutes at the beginning and end of the ride where you’re mainly looking at the backs of buildings, but that’s maybe 10 of the 30 minutes. Otherwise, you’re getting a stunning view of the world’s most beautiful city, all in a cozy, party atmosphere.
Sometimes, one’s love of the new overcomes one’s fear of the heights. Not referring to anyone specific here, of course.
Our photo gallery may provide a small taste of what the High Roller Ferris wheel experience is like. But there’s only one real way to know. Hey, if we made it, anyone can make it. What are you waiting for?