Hard Rock Las Vegas Shows Off Pulsating New Center Bar

In seemingly record time, Hard Rock Las Vegas resort has unveiled its renovated Center Bar.

With its substantial investment in the new bar, Hard Rock hopes to regain the glory of its former Center Bar, seen by many as a groundbreaking innovation in the world of casinos. And possibly bars.

Hard Rock Center Bar

Formerly enclosed and a tad claustrophobic, the overhauled Center Bar is open and congruent with the Hard Rock’s milieu. Oh, like you’re reading these photo captions, anyway.

The new Center Bar boasts an expanded lounge area (see below), as well as a new array of cocktails, which we didn’t try because we wanted at least a couple of our photos to be in focus.

The ceiling of the expanded lounge features “metal-trimmed, hexagon-shaped coves.”

Hard Rock Center Bar lounge

It goes without saying we’ve got dibs on The Hexagon-Shaped Coves as a future band name.

Hard Rock’s Center Bar is circular and raised, as was the former Center Bar.

Renovations included the installation of an LED light fixture over the bar’s domed ceiling. The lights pulse with the music and echo the movement of videos playing on surrounding TVs.

Hard Rock Center Bar

Many a rock star has hooked up at Hard Rock’s Center Bar. Because when it comes to hooking up, rock stars need all the help they can get. Or maybe we’re thinking of bloggers. We get those mixed up a lot.

Speaking of blogs, see more (including a list of signature cocktails) at the Hard Rock’s blog, which we didn’t entirely know existed until 12 minutes ago.

The new Center Bar at Hard Rock also has a mix of banquettes, stone-top cocktail tables and couches.

Here’s a look at the new Center Bar at Hard Rock.

Center Bar’s cocktail menu comes from employees who began working at the original Center Bar in 1995. Hey, if it ain’t broke, drink it.

Hard Rock Center Bar

The original Center Bar closed on June 28, 2015. We wept. Because it was a bar. That closed. For a minute.

Center Bar is an impressive new addition to the casino floor at Hard Rock, although, at a cost of $3.4 million, one can’t help but wonder if Hard Rock is going to get enough bang for its buck to justify the hefty expense.

Worth noting is the fact the new Center Bar at Hard Rock takes up considerably more casino floor space than the previous Center Bar, illustrative of the fact bars are often more lucrative for casinos than games of chance.

Because times are crazy, that’s why! The next thing you know, Las Vegas showgirls will be replaced by pharmacies, entire hotels will be dismantled before they ever welcome a single guest and machines will replace bartenders. Kidding. The times will never be that crazy. Presumably.

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  • Wally Marshall

    They intruded into the table games area, the one gaming area where they actually see any action and probably make any gaming revenue. We no longer go there as they think they are on the strip with their pricing, maybe even NYC, but way overpriced for the minimal customer service offered. Staff is not the most friendly there and if you are older with any money you are treated like crap. That is my experience and that is why i will not solicit the hard rock.

    • I guarantee that they think they will have increased revenue from bar sales than the table games in that area.

    • KDB

      The new design is sweet! The creative heartbeat spectacle HR has created will bring tones of energy and people to the gaming pit and center bar. The reduction in table count to me is a smart move – empty tables are never attractive. Wally is weak sauce…

  • boulder steve

    Looks good.But looks can be deceiving.I will check it out for myself next week.Did not think they could open it so quickly.How is the VP?

    • Should’ve checked, sorry! Off-Strip is supposed to be decent, right?

  • Rooster

    Wow! I was there the night they closed it down. Wish I could have been there for opening night!