Don’t Be Surprised If Hard Rock Hotel and Casino Las Vegas Is Sold

We fully realize we’ve been light on the rumors and speculation lately, but we’re about to make up for it. From what we hear, the Hard Rock Hotel & Casino in Las Vegas is being sold, so don’t be surprised if the purchase is announced soon.

Hard Rock casino Las Vegas

Fun fact: Hard Rock International boasts 80,000 pieces of music-themed memorabilia. Hard Rock Las Vegas has about 2,000.

Signs point to the Hard Rock casino in Las Vegas being purchased by Hard Rock International, which is owned by the Seminole Tribe of Florida.

The Hard Rock in Las Vegas is currently owned by Brookfield Asset Management. It’s operated by Brookfield and Warner Gaming.

Rumors of a sale come on the heels of a recent announcement the Seminole Tribe of Florida has purchased the closed Trump Taj Mahal in Atlantic City from bajillionaire Carl Icahn. That’s the same Carl Icahn who owns the abandoned Fontainebleau on the Las Vegas Strip. We’re hoping Icahn uses proceeds from the Trump Taj Mahal to buy the Fontainebleau a wrap. No, seriously, it’s an eyesore.

Hard Rock casino Las Vegas

The off-Strip Hard Rock casino in Las Vegas opened in 1995.

Hard Rock International seems to be in expansion mode, so the purchase of the Hard Rock casino in Las Vegas makes sense.

Insiders say reps of the Seminole Tribe of Florida have visited the Hard Rock in recent months, and a number of internal organizational changes at the Las Vegas Hard Rock lend credence to the rumblings about the resort’s imminent sale.

Hard Rock employees have been informed of a resort-wide meeting on Monday, March 6, 2017, which may involve word of the sale.

The Hard Rock Hotel & Casino is not to be confused with its neighbor, the recently-shuttered Hard Rock Cafe, just outside the casino. The Hard Rock Cafe Las Vegas, which leased the name but wasn’t affiliated with the hotel, shut down on Dec. 31, 2016. The Hard Rock Cafe had been in operation for 26 years. The Hard Rock Cafe was snapped up by Brookfield and would presumably be part of the sale to Hard Rock International.

Hard Rock Cafe closes

The former Hard Rock Cafe sign.

Hard Rock International owns or licenses venues in 74 countries, including 175 cafes, 24 hotels and 11 casinos.

The Hard Rock brand was consolidated in October 2016, after being split between a variety of owners for 30 years.

If a sale of Hard Rock Hotel & Casino Las Vegas happens as we believe it will, hopefully it won’t disrupt plans for a new steakhouse, MB Steakhouse. Because steak. The “MB” stands for Morton Brothers, specifically, Michael and David Morton. The new steakhouse is slated to open in May. The resort recently got a new Oyster Bar.

There’s also been talk of changes coming to the resort’s Vanity nightclub, although specifics aren’t yet available.

The Hard Rock is set to debut a new male revue, “Magic Mike Live Las Vegas” on March 30, 2017.

The Hard Rock resort recently unveiled a renovated Center Bar, which we’re really only including here because we know how much you like pretty pictures of Las Vegas bars.

As rumors go, the potential sale of Hard Rock Hotel & Casino Las Vegas is an especially juicy one. We’ll keep an eye on the potential sale as the story unfolds. Then we’ll fold it up again, because we’re tidy like that.

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  • Bouldersteve

    The Hard Rock brand is getting tired. May be time for a reboot.

  • ZzjitterzZ

    Icahn reportedly lost $300 million in the Taj sale. He probably got out & cut his losses before Atlantic City gets even worse.

  • Mr. Hand

    Any buyer is going to have to assume a huge amount of debt. It is so bad that Brookfield didn’t even have pay anything for the property. Ownership was just transferred to a fund they operate. So if they can find a chump who will actually pay them money for it, that’s a pretty good deal for them.

  • Wally Marshall

    I have heard that the Hard Rock has literally lost 100s of millions since the Brookfield/Warner gaming take over. They should be happy if they at least get their money back. It seems that the only one who ever made money with the Hard Rock was Peter Morton. In my opinion, the Hard Rock is a good brand for the Beach, but horrible brand for a casino.